The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in working with an agency partner in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives. Previous financial institution marketing experience a plus.
Specific duties include:
Coordinate activities between the credit union and any marketing or printing agency. Maintain a constant check on in-progress materials to meet deadlines.
Maintain credit union's Intranet.
Coordinate with agency to deploy marketing on all digital communication platforms (e-statements, digital banking, website, etc. as well as any printed needs for branch merchandising material.
Develop and manage yearly marketing plan and marketing promotions calendar.
Manage approved marketing budget.
Maintain positive relationships with vendors and research and resolve any discrepancies or problems.
Maintain and compile monthly statistics for presentation in related marketing reports.
Manage/use internal equipment for printing jobs internally versus externally.
Work with agency to develop ideas to increase brand awareness through promotions, special events, products, etc.
Utilize a range of computer software applications to include Microsoft Suite, Windows, Adobe Creative Cloud and other graphic design software.
Maintain and file records of all marketing materials and master copies. Ensure that all documentation is up-to-date and files are complete.
Take photos during credit union events. Ensure social media is updated accordingly by either posting directly or working with agency to post. Maintain photo archive folder for credit union.
Ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the credit union. Keep abreast in changing rules and regulations.