Cole West is a real estate development group focused on developing master planned communities, residential lots, urban in-fill communities, and mixed-use properties throughout the state of Utah. We are founded on the principles of creating value through thoughtful land planning, progressive architecture, and exceptional project-level execution. Using these strategies, we create extraordinary communities that are distinguished by these unique traits. We deliver superior returns while elevating the greater fabric of our surrounding communities.
JOB DESCRIPTION: As a Marketing Coordinator for Cole West, you will play a critical role in promoting the Cole West brand, generating leads, increasing sales office traffic, and ensuring an outstanding customer experience. This position requires a blend of creativity, digital proficiency, and operational support to implement and monitor marketing initiatives effectively.
SUCCESS FACTORS:
- Being creative and proactive in the development of best marketing strategies
- Keep current with the latest marketing tools and outlets
- Keen understanding of digital and social marketing
- Understanding buyer profiles and buyer traffic sourcing
- Attention to detail
- Excellent communication with the entire sales and marketing team and between departments
- Promote a strong CW culture in the spirit of teamwork and trust
DUTIES:
- Collaborate on the design and content creation of marketing and sales campaigns, ensuring consistency and brand alignment.
- Develop and execute digital marketing initiatives via MailChimp, social media platforms, MLS, and Zillow.
- Assist in managing SEO efforts and digital paid advertising strategies.
- Oversee and maintain content updates for the website, Zillow, MLS, and social media channels.
- Coordinate with partners for home photoshoots, furniture staging, cleanings, and related activities.
- Maintain and update marketing collaterals to ensure effectiveness and relevance.
- Support model home setups, ongoing maintenance, and field activities as needed.
- Plan and manage special events, including occasional evening and weekend commitments.
- Track and analyze traffic sources, including media campaigns, signage, referrals, and other channels, in collaboration with the Marketing Manager.
- Coordinate social and digital marketing campaigns to engage target audiences effectively.
- Ensure sales offices and model homes are presented professionally and equipped with appropriate signage.
- Assist in managing marketing budgets, including handling credit card reports and invoices.
- Attend weekly marketing meetings and contribute to agenda creation.
- Prepare and deliver reports alongside the Marketing Manager for the executive team.
- Collaborate with the Marketing Manager to maintain accurate buyer profiles and customer data.
EXPERIENCE:
- Pursuing a bachelor's degree in business, Marketing, Graphic Design, or a related field.
- Proficient with Adobe Creative Suite and Mailchimp
- Basic understanding of graphic design required
- Proven experience in social media and digital marketing.
- Good judgement, decision making and forward thinking
- Must be efficient, detail oriented and a quick learner
- Ability to multitask
- Strong interpersonal skills and professional demeanor, ability to work as a team
- Initiative-taker with the ability to work independently.
- Willingness to engage in manual labor tasks as needed to support marketing and event activities.