Marketing Coordinator

Sarasota, Florida

Sarasota Gulf Coast Homes, REALTORS with Keller Williams
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Description

Are you interested in a career in marketing with upward mobility and an opportunity to grow alongside experts in the industry? We're in search of a dynamic marketing coordinator to support our real estate team in accomplishing our marketing objectives. An excellent fit for this position is a team player who is a dynamic thinker with creative ideas. We welcome applicants with excellent project management skills, a knack for innovation, and a proven track record of success and leadership. The position will have the opportunity to transition into Marketing Director with an increased salary if the applicant is eligible.

Responsibilities

• Maintain important dates of team members and ensure recognized

• Lead flow management to agents

• Listing marketing utilizing direct mail and social media platforms and Canva

• Coordinate Open House schedule and include MLS data input, print marketing, and social media exposure

• Gather showing feedback and issue showing reports to agents

• Issue seller gifts

• Manage lock box/sign/open house trackers

• Create listing opportunities using KW Command

• Maintain Buyer Broker Compensation tracker

• Update sign and lock box install and removal log for runner

• Communicate with the social media manager for the social posting of all listings

• Schedule list trac reports for new listings

• Reply to Google reviews and share them with the agents

• Issue Just sold RSPs

• Communication with agents on monthly events in the area and broadcasting to agents and database

• Quarterly Farm Market creation and distribution

Upon Transition into Marketing Director, responsibilities will also include:

• Oversight of the marketing department's Events/ Giveaways and Community Outreach

Website Maintenance

• Tab / Pages updates on website (both boomtown website and Agent Image)

• Adding/removing agents to websites

Oversee Marketing Projects & Tasks

• In charge of marketing for events or giveaways

• Quarterly farm markets

• Quarterly ads

• Client appreciation event eventbrite and making sure all marketing tasks/flyers are done

• Ensure all new agent marketing gets done (business cards, listing/buyer presentations, welcome posts, etc)

• Facebook Listing Ads

• Ordering promo items with our logo

• Ordering team shirts for new agents

This is a full-time, in-office position, Monday-Friday, 9:00AM-5:00PM.

• Oversee website, mailing lists, analytics, and SEO to ensure content is regularly updated with the most recent information

• Create monthly breakdowns of our analytics on web and social, recommend improvements, and identify growth opportunities

• Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals

• Support our marketing department in executing campaign plans through communication, digital, and advertising strategies

Qualifications

• Experience in leadership role required

• Should be an experienced communicator with solid project management skills

• BA in Marketing or equivalent work experience required

• Experience with social media platforms, CRM, CSM, and public relations
Date Posted: 01 April 2025
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