The Marketing Coordinator, Digital will take on a pivotal role in devising and executing a comprehensive digital strategy for all Silver Impact investments. This includes creating an interactive newsletter for the Pearl neighborhood and overseeing the development of engaging content. The successful candidate will be responsible for managing digital projects, optimizing performance metrics, and enhancing our online presence.
Essential Functions - Execute robust Paid Digital Strategy Plans for all Silver Venture impact companies including Pearl & HE.
- Work with digital partners to execute any SV family of companies paid digital marketing media plans.
- Accountable for Paid social media and SEO campaigns for all SV organizations.
- Google analytics ownership for SV websites: Pearl, Silver Ventures, Hotel Emma & Potluck, Cellars.
- Work collaboratively with the marketing team to implement interactive digital campaigns.
- Account manager for 3rd party digital agencies.
- Create content for the Pearl newsletter (general and neighborhood).
- Provide back up support for Sr. Marketing Coordinator for Organic social media platforms, including content creation and scheduling.
- Support Sr. Marketing Coordinator on all SV website updates.
- Monitor website traffic and online engagement metrics to drive optimization efforts.
- Contribute to the creation and refinement of digital content across various channels.
- Keep informed about industry trends and best practices to enhance digital strategies and content quality.
- Creation and use of scorecard for Paid Digital for Pearl and Hotel Emma.
Required Education and Experience - Bachelor's degree in marketing, Communications, or a related field.
- Demonstrated expertise in digital marketing or similar roles - 2+ years.
- Profound understanding of digital marketing strategies and tools.
- Competence in utilizing web analytics tools and social media platforms.
- Google Analytics Certification preferred
Silver Ventures, Inc. continuously transforms San Antonio through repeatedly reinventing shared experiences of food and learning to ensure the continued celebration of life and the well-being of our children.