Marketing Coordinator

Job Title: Marketing Coordinator
Location: New York, NY (HYBRID - Tue-Thu/week in office)
Duration: 9 Months

Qualifications:

• 1+ year(s) of experience in creative roles or Senior Level executive support in advertising sales/marketing within the media industry, advertising agency, digital company with ad supported revenue or other related experience
• Proven ability to collaborate across teams and specialties
• Experience in digital solutions, new digital platforms and products
• Skilled in PowerPoint and other MS Office programs - Outlook/ Word/ Excel
• Bachelor's degree or equivalent experience required

Desired Characteristics:

• Exceptional interpersonal skills with ability to communicate effectively and comfortably with all levels within the organization and external clients
• Must succeed in problem-solving and be extremely organized and strong attention to detail
• Willingness to work overtime
• Basic Photoshop skills and video editing experience a plus
• Ability to take initiative and handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Basic knowledge and understanding of media marketing, the sales process and creative development with interest in pursuing career in relevant field
• Strong creative writing and presentation skills

Responsibilities:
The Marketing Coordinator is responsible for supporting the Client's Entertainment, Holiday Specials and Late Night Partnerships team in the creation and execution of brand partnerships, which includes the development of sales marketing materials, ideation of creative solutions and proposals, execution of cross-platform activations and general project management.

Duties and Responsibilities:

• Develop sales materials through creative writing and PowerPoint design for opportunities in client's Holiday Specials including the Macy's Thanksgiving Day Parade and Christmas in Rockefeller Center plus Late Night Programming including SNL & The Tonight Show Starring Jimmy Fallon.
• Apply an understanding of client goals and direction, sales strategy, cultural/market trends, consumer insights, and the editorial voice to aid in the development and execution of marketing solutions for advertising partners.
• Support team in the execution of partnerships, including fulfilling any show production needs and leading communications with internal teams, such as Legal, Ad Ops and Research
• Track all partnership executions (on-air video clips, social posts, digital links, etc.) by continuously updating documents
• Create comprehensive partnership recap and case study materials (i.e. decks, sizzles, one-sheets) with Trade Marketing, featuring campaign elements, creative writing summaries and key research findings
• Participate in brainstorms and collaborate on building innovative and compelling multi-platform brand programs
• Administer invoice process and work directly with Ad Sales Finance and Sales to manage client billing for show partnerships
• Collaborate and keep team informed of competitive market, industry insights, ad sales marketplace trends and potential growth areas
• Assist in other general administrative support as requested, i.e. create meeting agendas, distribute meeting recap notes, prize fulfillment.

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