MKTG COORDINATOR SUMMARY:
The hourly Marketing Coordinator will work closely with the Marketing and Events Production team. Gain insight into the marketing field while simultaneously getting the valuable event and promotions experience in a fun, upbeat environment.
ACCOUNTABILITIES:
- Create and implement social media content/campaigns across social platforms.
- Assist with the creation of social content calendars on a weekly and monthly basis.
- Monitor analytics to identify viable ideas and areas to optimize social media.
- Provide support to the marketing team at events including social media coverage & event operations.
- Provide customer service support through social media listening.
- Research new digital trends for implementation at Waterside District.
- Assist in keeping up-to-date digital influencer and media lists.
- Help maintain photo and video library.
- Assist in layered, compelling events inside the Waterside District including but not limited to concerts, family fun days, festivals, and more. Responsibilities include but are not limited to:
o Assist in coordinating event logistics pre-and-post event.
o Registration and attendee tracking
o Promotional materials
o Social media coverage
o Vendor registration
o Pre- and post-event evaluations
- Assist in coordinating materials with event sponsors and partners to ensure partnership requirements are met.
- Distribute marketing collateral and help promote events throughout the district and Norfolk Area.
REQUIREMENTS:
- Available to work a 25 - 40 hours per week.
- Available to work flexible hours including holidays, weekends, and evenings (depending on the schedule of events).
- Proficient knowledge of Microsoft Office, Adobe Photoshop and Illustrator a plus.
- Experience with media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, LinkedIn, etc.
- Must have good communication skills and work well in a team setting or independently.
- Ability to work well under deadlines and perform multiple tasks effectively and concurrently with a strong attention to detail
- Must be self-motivated, passionate, inventive, and energetic.
- Must be organized, independent and be able to multitask.
- Experience in hospitality and / or entertainment a plus.