The Marketing Coordinator recommends, executes and analyzes community and division level marketing initiative, with direction from the Director of Marketing, in accordance with established policies & procedures.
Responsibilities:
- Execute marketing initiatives as outlined in the annual division marketing budget
- Assist the Director of Marketing in planning the annual marketing budget
- Prepare monthly budget report and present to Division President and Director of Marketing
- Code and submit invoices to the Director of Marketing for approval
- Coordinate model home set up and maintenance, including merchandising and sales office installation
- Assist the Director of Marketing in creating model home expense reports
- Visit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signage
- Assist in training of team members and participate in all team training sessions
- Update procedures manuals as necessary to maintain accuracy
- Execute sales promotions according to department procedures
- Evaluate effectiveness of sales promotions and present results to Division President and Director of Marketing
- Identify target consumer groups (TCGs) for communities and products, based on research
- Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
- Prepare and submit entries for awards and contests
- Create social media content and maintain a social media calendar
- Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
- Coordinate marketing material orders and weekly material shipments to communities
- Ensure adequate inventory levels of marketing materials
- Schedule media including photography, videography and Matterport tours
- Plan and execute events (Realtor, consumer, employee appreciation, etc.)
- Promote a consistent brand image across all messaging, events, PR, and promotional materials
- Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
- Attend meetings and functions as necessary (occasionally after hours or on weekends)
- Maintain & distribute status and other reports/schedules on a regular basis
- Complete special projects as assigned
- Manage key relationships with stakeholders outside of the organization
Key Interactions:
- Director of Marketing
- Project Managers
- Sales Counselors
- Sales Managers
- Digital Marketing Manager
Qualifications:
- 4-year degree in marketing, communications, business or a related field
- 2 years of relative experience
- General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team
- Strong time management and organizational skills
- Ability to manage multiple complex projects with general direction and with minimal supervision
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign