Job Description
We are seeking an entry-level Marketing Coordinator to join our team who is organized, detail-oriented and self-motivated. Under the direction of the Marketing Director, you will be challenged to develop your skill set and initiative. The ideal candidate will possess a desire to learn and assist in managing various digital marketing tasks including search engine optimization (SEO), website content management, email marketing and social media. The Marketing Coordinator will spend about 60-70% of their time on programs in which they are expected to become the expert and manage on an ongoing basis mixed with a handful of revolving and changing projects dictated by annual initiatives. This is a great position for someone who wants to get a jump start to their career by learning about all facets of marketing including strategy, analytics and creativity.
Marketing Department functions which the Marketing Coordinator may contribute include:
- Search Engine Optimization & Website Analytics
- Content Creation & Sharing (website, email, social media, publications)
- Digital & Print Collateral Development (graphic design, video production/editing)
- CRM and Marketing Automation Management
- University/Student Program Coordination
- Event Planning & Management
Objectives/Responsibilities
- Keyword research and search engine/conversion optimization of website pages
- Plan, write, and edit content for email campaigns, newsletters, website pages, and social media platforms.
- Manage, update website content using a content management system (Craft/WordPress)
- Develop, test, and track email campaigns (email newsletters, promotions)
- Engage users on social media through content development and posting
- Maintain and update CRM databases and Marketing Automation platforms
- Provide membership/customer service to member company personnel
- Execute other marketing tasks as assigned by the Marketing Director
Qualifications
- Bachelor's degree in marketing, communications, journalism, graphic design, or related field
- The ability to manage and work on several projects at a time
- Strong interpersonal skills
- Experience with Microsoft Office, Microsoft Teams and Adobe Creative Suite programs
- Ability to work autonomously and in a team setting
- Basic understanding of digital marketing strategies and concepts
- Knowledge of all social networking platforms
Strongly Desired
- Familiarity with Digital Marketing platforms (email, CRM, Automation, Analytics, SEO, etc.)
- Strong writing, speaking, and overall communication skills
- Interest in learning both analytical and creative sides of marketing
- Interest in learning technical information related to construction materials and marketing to the Architecture/Engineering/Construction (A/E/C) community.
Benefits
- Medical/Dental Insurance
- Paid Maternity/Paternity Leave
- SEP IRA Contributions (after 12 months)
- PTO (after 3 months)
Work Schedule
- 9-day / 80-hour work schedule (every other Friday off)
- 2 days/week work from home can be earned after 3-month probational period
- Some travel in/out of state (1-3 trips per year)
Company Overview
The American Galvanizers Association (AGA) is a non-profit trade association dedicated to serving the needs of after-fabrication galvanizers, steel fabricators, architects, engineers, and other specifiers. The AGA provides technical support on today's innovative applications and state-of-the-art technological developments in hot-dip galvanizing for corrosion control. The AGA's Marketing Department operates as an in-house marketing firm aimed to enhance and expand existing and emerging markets for hot-dip galvanized steel in North America.