Description: The Marketing Coordinator is a dynamic and results-driven professional responsible for driving enrollment growth at assigned schools within the Columbus region. This role involves a hands-on approach to executing school marketing plans, managing campaigns, and fostering community engagement to generate qualified enrollment inquiries and convert them into new student enrollments.
Key Responsibilities: - Strategic Marketing & Enrollment Planning: Oversee the implementation of school-specific marketing plans aligned with enrollment goals, working closely with school principals.
- Campaign Management & Execution: Develop and execute comprehensive marketing campaigns, including digital, social media, and traditional outreach initiatives, to raise school awareness and generate leads.
- Community Engagement & Lead Generation: Conduct extensive ground-level marketing activities, including canvassing, networking, community events, and presentations, to generate qualified leads.
- Inquiry Conversion & Enrollment Support: Provide exceptional customer service and guide families through the enrollment process to help schools convert inquiries into successful enrollments.
- Data Analysis & Reporting: Track and analyze marketing campaign performance, including social media metrics, and provide regular reports to school leadership.
- Relationship Management: Build and maintain strong relationships with school personnel, community organizations, parents, and students.
- Event Coordination: Plan and execute school events, open houses, and other promotional activities.
- Brand Advocacy: Serve as a knowledgeable ambassador for the school, effectively communicating its mission, vision, and programs.
Required Skills & Qualifications: - Bachelor's degree preferred in Marketing, Communications, Business, or a related field.
- Proven experience in sales, recruitment, community organizing, customer service, marketing, or related fields.
- Demonstrated experience managing and growing social media platforms for professional or organizational purposes.
- Excellent oral and written communication skills, including strong presentation skills.
- Proficient in computer applications, including CRM systems and marketing automation tools.
- Ability to effectively manage and motivate temporary staff members.
- Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
- Ability to travel throughout the Columbus region and possess reliable transportation.
- Ability to work a flexible schedule, including evenings and weekends as needed.
- Physical ability to lift 25 - 40 lbs., and stand/walk up to four hours at a time.
- Ability to pass federal, state, and local background checks.
- Knowledge of current social media trends and best practices.
Additional Considerations: - Previous recruiting experience is highly desirable.
- A strong work ethic and ability to work independently are essential.