Marketing Coordinator

Marketing Coordinator

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Marketing Coordinator

Salary

$59,819.00 - $89,703.00 Annually

Location

College Station, TX

Job Type

Full Time

Job Number

Department

Economic Development

Opening Date

04/21/2025

Closing Date

6/30/:59 PM Central

Hiring Range

$59,819.00 - $68,791.85

• Description
• Benefits
• Questions

Description

Under general direction of the Marketing Manager, the Marketing Coordinator plays a key role in promoting the City of College Station as a premier travel destination and business hub. This position supports the development and execution of marketing strategies and core tactics to drive visitation, enhance brand awareness, and engage key audiences including leisure travelers, meeting planners, event organizers, business leaders and institutional partners.

Principal Duties

• Perform a variety of duties to support marketing initiatives and promote Visit College Station, including but not limited to assisting in the development and implementation of integrated marketing campaigns across print, digital, social media, and other channels, including coordination with third-party partners; assisting in tracking and analyzing marketing campaign performance; assisting with the development of promotional materials; and assisting with event planning and execution.
• Manage Visit and Compete College Station social media accounts, including creating a calendar of activities, all content creation, scheduling, community engagement, performance tracking and reporting.
• Manage including content updates, blog creation, and application oversight.
• Support email marketing initiatives, including eNewsletter content development, subscriber list growth, and management and analytics reporting.
• Collaborate and participate in community and university events, particularly with Texas A&M University, to foster engagement, strengthen partnerships, and support both prospective and new student initiatives.
• Build and maintain collaborative working relationships with internal Tourism departmental and Public Communications staff to ensure optimal messaging, content and imagery across various graphic and promotional needs.
• Coordinate photography and videography efforts to ensure high-quality visual assets for marketing purposes.
• Support media relations efforts, including coordinating media visits.
• Maintain marketing databases, asset libraries, and partner listings to ensure accuracy and accessibility.
• Perform other related duties as assigned.

Qualifications

Required: Bachelor's Degree in marketing, public relations, communications or related field and at least one (1) years' experience in marketing, tourism, hospitality, or a related field; or an equivalent combination of education and experience

Strong writing, editing, and storytelling skills with attention to brand voice and consistency Proficiency in social media platforms, email marketing tools, and content management systems

Experience with Adobe Creative Cloud graphic design software

Photography and/or video editing skills

Ability to manage multiple projects simultaneously and meet deadlines

Ability to work effectively in a collaborative team environment

Ability and willingness to work occasional evenings and weekends

Preferred: Experience in destination marketing, tourism or hospitality

Familiarity with analytics tools (Google Analytics, Meta Insights, etc.) Supplemental Information

Position posted until filled or closing date.

We offer a comprehensive benefits package to include; Medical, Dental, Vision, Prescription Drug Coverage, Paid Holidays, Paid Vacation, Paid Sick Leave, Paid Parental Leave, TMRS-Retirement (2:1 matching), Deferred Compensation, Term Life AD&D, Dependent Life, Flex Benefits, an Employee Health Clinic & Educational Assistance. .

01

Do you possess a Bachelor's Degree in marketing, public relations, communications or related field and at least one (1) year of related experience; or an equivalent combination of education and experience?

• Yes
• No

02

Please highlight your knowledge and experience that would directly relate to your success in performing the essential duties of this position.

03

Please describe your experience with social media management.

04

Please describe any skills you have related to photography.

05

How would you rate your writing skills?

• Basic
• Average
• Excellent

06

How do you prefer to manage multiple projects and priorities?

07

Please describe your experience with Adobe Creative Suite.

Required Question

Employer

City of College Station

Address

1101 Texas Avenue

College Station, Texas, 77840

Phone

Website

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