Marketing Coordinator

Location : Main Campus - Homewood, AL
Job Type: Staff Full Time
Job Number: FY
Division: Enrollment Management for Staff
Department: STA-Financial Aid
Opening Date: 03/24/2025
FLSA: Exempt

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Description

The Enrollment Management Division is committed to providing and partnering with other entities across campus to enhance retention efforts that are vital to ensuring Samford University's enrollment success through serving enrolled students in various ways. The Enrollment Management Marketing Coordinator aids in this process by connecting enrolled students at all levels with services, opportunities, events, and general communications geared towards ensuring greater student success via print and digital platforms for Enrollment Management.
Job Duties

• Create and update retention messaging and communication plan marketing materials (print and digital). Work with third-party design vendors on creation of premier pieces and digital assets.
• Aid in strategy, creation and execution of retention digital marketing campaigns.
• Compose and edit copy for retention communications.
• Manage and track email campaigns via shared calendar. Create campaign emails in Retention CRM (Technolutions Slate).
• Manage and track triggered communications (print, email, etc ) throughout the enrollment cycle.
• Manage communications calendar to ensure all communications are executed at the correct time with the correct message to the correct audience.
• Manage Samford One Stop social media accounts.
• Oversee updates and collaborate with Samford web services team to maintain Samford One Stop webpages.
• Work with third-party vendors to design and produce retention and Samford One Stop swag.
• Coordinate photoshoots with third-party photographers and videographers, Samford students, and alumni for retention pieces and videos.
• Manage Samford One Stop relationship with Samford print shop.
• Manage Samford One Stop relationship with external printers.
• Oversee retention marketing student interns concerning social media and design initiatives. Set weekly, monthly, and annual goals and objectives.
• Manage Samford One Stop internal office marketing needs.
• Advise Samford One Stop staff on how to incorporate retention marketing materials into effective retention efforts.
• Perform additional duties as assigned.

Qualifications

• Bachelor's degree. Priority given to applicants with previous admissions, marketing or graphic design experience.
• Minimum one (1) year of experience working in marketing, communications or a related field.
• Proficient in Adobe Creative Cloud, particularly InDesign, Photoshop and Illustrator.
• Experience with digital marketing strategies.
• Competent using Microsoft Office, particularly Microsoft Word, Excel and Outlook.
• Strong planning and organizational skills. Must be able to balance multiple projects at one time.
• Understands the value of a liberal arts education within the context of a Christian University and can relay importance via copy and design in print and digital forms.
• Must have strong interpersonal skills with the ability to communicate verbally and in writing with prospective students and parents, all levels of university employees and the general public.
• Must be able to work independently and/or in a team.
• Must be able to work some evenings and weekends.
• Must be able to travel at least once a year for professional development and/or off-campus training.
• Must be able to lift at least 30 lbs.

Preferred Qualifications

• Master's degree.
• Experience with Technolutions Slate.
• Experience with managing corporate social media accounts.
• Knowledge of the undergraduate admission process and timeline.
• Proficient in AP style.
• Experience with HTML and CSS.

We offer a complete benefits package to full-time employees including health care, dental, vision, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.

To learn more details, visit our
01

Do you have a Bachelor's degree or higher?

• Yes
• No

02

Can you lift 30 lbs or more?

• Yes
• No

Required Question