Marketing Content Specialist

Grow your Career with a Caring Company.

Komet 100 years of unparalleled excellence in the dental industry and is recognized as a worldwide leader in the production of highly specialized dental burs, discs, diamonds, endodontic instruments and accessories.

Komet USA was established in 2007 and is built on Komet's founder's vision of a global company operating with a small-town approach. The Komet organization reflects back to the philosophy of successfully merging tradition with innovation. These values have led the global company through decades of success, resulting in an enduring reputation for imagination, excellence and value. By hiring and working with people who practice this philosophy and these values, everyone on the Komet USA team can provide a meaningful contribution.

Komet is family-owned and our company culture emulates that premise. Komet's greatest assets are our employees and we mean it.

Company Benefits include:

Unlimited Paid Time Off (PTO) starting first day of work

Paid Parental Leave

Company paid holidays

401K with company matching option

Additional Benefits are effective the 1 st day of the month after the month you start:

o Medical, dental, vision

o Short term disability

o FSA & HSA cards

o Company paid life insurance and long-term disability

Summary/Objective

At Komet USA, we believe great marketing doesn't just describe what we do-it tells the story of why we do it and who we do it for. The Marketing Content Specialist plays a critical role in shaping that narrative. This role is responsible for creating compelling, audience-driven content that positions the customer as the hero and Komet as their trusted guide-whether they're a dentist, specialist, lab technician, or student.

Using principles from StoryBrand 2.0 and embracing a For the Customer mindset, the Specialist develops high-impact assets across email, digital, print, video, and social. Their work powers integrated marketing campaigns that drive product adoption, engagement, and loyalty while ensuring all communications reflect the brand's voice, tone, and strategic direction. This is a cross-functional role that works closely with product management, design, training, and sales.

Key Responsibilities

Content Creation and Management

Develop and write compelling content across channels (email, social, brochures, flyers, landing pages, ads, sales tools) that reflects Komet's positioning and meets segment-specific needs.

Execute email marketing strategy, including segmentation, automation, content creation, and timing.

Collaborate with Product Management, Sales, Professional Affairs, and Events teams to create content for product launches, campaigns, trade shows, and customer education.

Assist with content creation and management of organic and paid social media

Write and edit engaging content for internal audiences, including news, updates, announcements, and stories.

Help manage and update the company intranet and other internal communication platforms.

Marketing and Brand Communications

Support and execute co-branded campaigns and third-party marketing plans in collaboration with strategic partners and dealers.

Contribute to the development of storytelling frameworks that speak to clinician pain points, outcomes, and aspirations, positioning Komet as a guide and problem-solver.

Contribute to the development and maintenance of a consistent brand identity

Digital Performance

Use tools like Hootsuite, Klaviyo, Google Analytics and other monitoring tools to track and analyze performance and identify areas for improvement.

Generate regular reports on organic and paid social media metrics, such as engagement rate, reach, click-through rate, email metrics, such as open rates and conversions, and other digital KPIs.

Requirements

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience).

2+ years of experience in content marketing, communications, or campaign development (B2B or healthcare/dental preferred).

Strong writing, editing, and verbal communication skills.

Experience creating campaign assets for digital, print, and social platforms.

Experience and working knowledge of social media management tools (eg Hootsuite or similar) and email marketing tools (eg Klaviyo or similar)

Experience and working knowledge of graphic design applications (e.g., Adobe InDesign, Photoshop, Canva etc.); video editing software (e.g., Adobe Premiere, Rush) a plus.

Highly organized and detail-oriented with a collaborative mindset.

Comfortable working across departments and managing multiple projects simultaneously.

Familiarity with storytelling and messaging frameworks such as StoryBrand 2.0 a strong plus.

Reports to - Senior Manager, Brand Marketing & Communications

Supervisory Responsibility - None

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work

This is a full-time position, and hours of work and days are Monday through Friday, 8:00 a.m. to 5 p.m. Work schedule is hybrid with Tuesday, Wednesday and Thursday in-office and Monday and Friday remote work.

Travel

10 - 20% travel is required.

EOE, including disability/veterans