Real Estate Marketing Specialist - Lead Generation & Brand Growth Are you an excellent real estate marketer who knows how to generate and convert leads like a pro? Do you thrive in a fast-paced, high-performance environment? If so, Team Gosney wants YOU. What You'll Do:
• Lead Generation & PPC - Create, manage, and optimize Facebook, Google PPC, and YouTube ads for high-quality buyer & seller leads.
• Brand Growth & Content Strategy - Develop compelling social media, email campaigns, and video content to position our team as the top real estate brand in multiple states.
• Conversion Optimization - Build high-converting funnels and refine follow-up strategies to increase closing rates.
• Tech & CRM Integration - Optimize Follow Up Boss (or similar CRM), automation, and retargeting campaigns.
• Performance Tracking & ROI Focus - Track results, analyze data, and make strategic adjustments for max revenue impact. What You Bring:
• Proven success in real estate marketing, lead gen, and conversion strategies
• Experience running paid ads (Google, Facebook, YouTube) with measurable results
• Strong copywriting & branding skills to make listings and campaigns stand out
• Familiarity with email marketing (BombBomb, MailChimp), retargeting, and automation
• Ability to collaborate with a high-performance real estate team Why Join Team Gosney?
• We provide the budget-you make the magic happen
• No red tape-just results-driven execution
• Work directly with a powerhouse team of top producers
• Competitive salary + performance-based bonuses If you have the skills and hustle to elevate our marketing to the next level , apply now. Responsibilities: Real Estate Marketing Specialist - Job Responsibilities Lead Generation & Digital Advertising
• Plan, execute, and optimize Google PPC, Facebook, and YouTube ad campaigns to generate high-quality buyer & seller leads and Websites
• Manage advertising budgets efficiently to maximize ROI
• Implement retargeting and remarketing strategies to increase conversion rates
• Monitor and analyze lead quality, cost per lead (CPL), and conversion rates Social Media & Content Marketing
• Develop and execute a social media strategy across Facebook, Instagram, LinkedIn, and YouTube
• Create engaging content, including videos, infographics, and posts that drive engagement and leads
• Manage and grow the company's organic reach & social presence
• Oversee listing promotion and property marketing across digital platforms CRM & Marketing Automation
• Optimize and manage the team's CRM (Follow Up Boss, or similar) for efficient lead nurturing
• Set up email drip campaigns, SMS sequences, and retargeting strategies to convert leads into closings
• Work closely with ISAs and agents to ensure leads are properly followed up with Branding & Positioning
• Craft compelling listing presentations, agent marketing materials, and team branding
• Design and refine high-converting landing pages and funnels
• Ensure consistent brand messaging across all digital platforms Performance Analysis & Strategy Optimization
• Track and report key marketing KPIs , including lead volume, cost per acquisition (CPA), and conversion rates
• Continuously test and improve ad creatives, email subject lines, and landing pages
• Provide insights and recommendations based on marketing performance data Collaboration & Growth Strategy
• Work closely with agents, ISAs, and leadership to align marketing efforts with sales goals
• Stay ahead of real estate marketing trends, technologies, and best practices
• Identify new lead sources and opportunities for growth Ideal Candidate:
• Proven experience in real estate marketing, digital ads, and conversion-focused campaigns
• Strong background in paid advertising, social media growth, and branding
• Ability to analyze data and make ROI-driven marketing decisions
• Experience with email marketing, automation, and CRM optimization
• Highly organized, creative, and results-driven If you're ready to level up our marketing and generate real revenue, apply now. Qualifications:
• 2+ years of experience in content creation and marketing
• Proficiency in creating and editing digital content
• Strong writing skills with attention to detail
• Knowledge of digital marketing strategies and trends
• Experience with spreadsheets and data analysis Compensation: $32,500 - $55,000 yearly
• Real Estate Marketing Specialist - Job ResponsibilitiesLead Generation & Digital Advertising
• Plan, execute, and optimize Google PPC, Facebook, and YouTube ad campaigns to generate high-quality buyer & seller leads and Websites
• Manage advertising budgets efficiently to maximize ROI
• Implement retargeting and remarketing strategies to increase conversion rates
• Monitor and analyze lead quality, cost per lead (CPL), and conversion ratesSocial Media & Content Marketing
• Develop and execute a social media strategy across Facebook, Instagram, LinkedIn, and YouTube
• Create engaging content, including videos, infographics, and posts that drive engagement and leads
• Manage and grow the company's organic reach & social presence
• Oversee listing promotion and property marketing across digital platformsCRM & Marketing Automation
• Optimize and manage the team's CRM (Follow Up Boss, or similar) for efficient lead nurturing
• Set up email drip campaigns, SMS sequences, and retargeting strategies to convert leads into closings
• Work closely with ISAs and agents to ensure leads are properly followed up withBranding & Positioning
• Craft compelling listing presentations, agent marketing materials, and team branding
• Design and refine high-converting landing pages and funnels
• Ensure consistent brand messaging across all digital platformsPerformance Analysis & Strategy Optimization
• Track and report key marketing KPIs, including lead volume, cost per acquisition (CPA), and conversion rates
• Continuously test and improve ad creatives, email subject lines, and landing pages
• Provide insights and recommendations based on marketing performance dataCollaboration & Growth Strategy
• Work closely with agents, ISAs, and leadership to align marketing efforts with sales goals
• Stay ahead of real estate marketing trends, technologies, and best practices
• Identify new lead sources and opportunities for growthIdeal Candidate:
• Proven experience in real estate marketing, digital ads, and conversion-focused campaigns
• Strong background in paid advertising, social media growth, and branding
• Ability to analyze data and make ROI-driven marketing decisions
• Experience with email marketing, automation, and CRM optimization
• Highly organized, creative, and results-drivenIf you're ready to level up our marketing and generate real revenue, apply now.
Compensation:
$32,500-$55,000 per year
Date Posted: 23 April 2025
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