Marketing Content Coordinator

Indianapolis, Indiana

Yellow Bag
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Job Description Job Description

Who We Are

Yellow Bag Tech specializes in NetSuite ERP implementations , helping businesses align their technology, finance, and operations to create efficient, scalable systems. Our focus is on simplifying operations, enhancing visibility, and mitigating risk through high-quality implementations and process optimizations. We believe in intentional, client-centered experiences that drive clarity, efficiency, and long-term success.

About the Role

We are seeking a Marketing Content Coordinator to support Yellow Bag Tech's marketing efforts by creating engaging content, managing campaigns, and maintaining key marketing assets. This role is ideal for a strong writer who enjoys crafting messaging for emails, blog posts, and social media while also coordinating marketing calendars and supporting website transitions.

This position is not responsible for managing marketing-related relationships , but will play a key role in organizing and executing marketing strategies that drive brand awareness and engagement.

Key Responsibilities

Content Creation & Writing
  • Write and edit blog posts, email campaigns, website content, and social media posts.
  • Maintain consistency in brand messaging, voice, and style across all marketing materials.
  • Develop content that aligns with marketing goals, SEO strategies, and audience engagement.
Marketing Campaign Coordination
  • Plan and execute email marketing campaigns , ensuring timely scheduling and alignment with company goals.
  • Manage the marketing calendar to ensure consistent content rollout.
  • Assist in coordinating product launches and campaign rollouts.
Website & Digital Marketing Support
  • Maintain and update the company website , ensuring content is fresh, accurate, and aligned with marketing objectives.
  • Support the website transition process , ensuring a seamless experience for users.
  • Optimize content for SEO and user engagement.
Brand & Content Management
  • Maintain and update marketing guides (e.g., brand guide, writing guide, messaging guide).
  • Ensure all content adheres to brand standards and conveys a clear, consistent message.
Who You Are

Education & Experience
  • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent experience).
  • 1+ years of experience in content creation, digital marketing, or communications preferred.
Technical Skills
  • Strong writing and editing skills across multiple formats (emails, blogs, social media).
  • Familiarity with content management systems (WordPress, Wix) and email marketing tools (ActiveCampaign, Apollo).
  • Basic graphic design skills (Canva, Adobe Suite) for simple visual content creation.
  • Understanding of SEO best practices and ability to optimize content for search.
Soft Skills
  • Excellent organizational and time management skills.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Proactive, eager to learn, and comfortable working in a fast-paced environment.
Rewards & Recognition
  • Student Loan Assistance - We're developing a program to provide financial support for employees to help pay off their student loans. Our goal is to ease the burden of student debt.
  • First-Year Performance Bonus - New employees are eligible for a 6-month performance-based bonus during their first year with us.
  • Annual Recognition Awards - Honoring employees who exemplify our business and cultural values, with monetary incentives as part of the recognition.
  • Paid Seasonal Breaks - Enjoy paid time off during both summer and winter breaks to recharge and refresh.
Date Posted: 03 April 2025
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