Marketing Content Associate

Buffalo, New York

Newbury Franklin Industrials
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Benefits:

401(k)

401(k) matching

Bonus based on performance

Dental insurance

Health insurance

Paid time off

Vision insurance

Position Overview

We are seeking a creative and detail-oriented Marketing Content Associate to join our marketing team. This role focuses on creating compelling visual documents and content for marketing campaigns and website landing pages. The ideal candidate will have a strong eye for design, excellent communication skills, and the ability to translate marketing objectives into engaging visual content.

Key Responsibilities

Visual Content Creation

Design and produce high-quality visual documents for marketing campaigns across multiple channels

Create engaging graphics, infographics, and visual assets for website landing pages

Design and develop email marketing campaigns to highlight products and capabilities, including templates, headers, and promotional graphics

Develop marketing collateral including brochures, one-pagers, presentations, and digital advertisements

Ensure all visual content aligns with brand guidelines and maintains consistent visual identity

Campaign Support

Collaborate with marketing team to understand campaign objectives and target audience

Create visual assets that support integrated marketing campaigns across digital channels

Develop landing page layouts and visual elements that optimize for conversion

Content Strategy & Planning

Work closely with marketing managers to plan visual content calendars

Research design trends and best practices to keep content fresh and relevant

Participate in brainstorming sessions for campaign concepts and creative direction

Maintain organized asset libraries and ensure version control

Quality Assurance & Optimization

Review and proofread all visual content for accuracy and brand compliance

Optimize visual assets for various platforms and devices

Monitor performance metrics and incorporate feedback into future designs

Ensure all content meets accessibility standards and guidelines

Required Qualifications

Education & Experience

Bachelor's degree in Marketing, Graphic Design, Communications, or related field

1-3 years of experience in content creation, graphic design, or digital marketing

Portfolio demonstrating strong visual design skills and marketing content creation

Technical Skills

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Experience with design tools such as Canva, Figma, or Sketch

Familiarity with email marketing platforms (Mailchimp, Klaviyo, etc.)

Basic knowledge of HTML/CSS and web design principles

Understanding of social media platforms and their content requirements

Date Posted: 13 June 2025
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