Job Summary The Marketing Consultant will join the U.S. Banks Marketing team to design, build, and execute integrated marketing campaigns that drive engagement with Client Private Bank products on E This role requires close collaboration with internal stakeholders and external partners to develop multi-channel strategies, deliver timely content, and measure campaign success. The ideal candidate will bring strong project management, analytical, and communication skills, along with a background in financial services marketing.
Key Responsibilities - Partner with U.S. Banks Product, Marketing Operations, and Digital Platforms teams to execute marketing plans that support product growth and client engagement
- Develop and deploy targeted, timely marketing campaigns across multiple channels including email, web, and digital ads
- Provide end-to-end marketing support for deposit and banking product initiatives
- Manage cross-functional and external partner relationships to ensure timely execution of deliverables
- Collaborate with Legal and Compliance to facilitate efficient review and approval of marketing content
- Track and report on campaign performance, providing insights to senior leadership and product teams
- Assist in updating marketing materials and implementing digital enhancements as needed
Required Qualifications - Bachelor's degree in Marketing, Communications, English, or a related field
- 3-5 years of marketing experience, preferably in the financial services industry
- Proven experience executing digital and email marketing campaigns
- Strong analytical skills with experience in segmentation and interpreting marketing trends
- Excellent written and verbal communication skills
- Proficiency with Microsoft Word, Excel, and PowerPoint
- Demonstrated ability to work effectively in a highly matrixed organization
Preferred Qualifications (if any) - Familiarity with marketing compliance and legal review processes in financial services
- Working knowledge of Adobe Analytics, Tableau, and Salesforce
Certifications (if any) - Marketing certifications (e.g., HubSpot, Google Ads, Salesforce Marketing Cloud) are a plus
Education: Bachelors Degree
Certification: Google Ads , Salesforce Marketing Cloud , HubSpot