Marketing Communications Specialist
Are you a creative and motivated marketing professional with a passion for email marketing and content creation? LHH is looking for a Marketing Communications Specialist to join the a wonderful marketing team with a B2B/B2C manufacturing client of ours and drive digital content strategy across various platforms, including email, social media, and websites.
Key Responsibilities:
- Develop and implement content and email marketing strategies that align with company objectives.
- Create engaging content for social media, email, video, and web for both B2B and B2C audiences.
- Conduct A/B testing to optimize email campaigns and improve engagement metrics.
- Manage segmented email lists to deliver targeted, personalized messages.
- Develop and maintain automated email workflows and drip campaigns.
- Monitor and analyze email and social media performance, providing actionable insights.
- Curate a content calendar for emails, social posts, blog posts, and PR articles.
- Enhance social media presence across platforms like Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- 3-6 years of experience in digital marketing with a strong emphasis on content creation.
- Proven experience crafting content for email, social media, websites, and blogs.
- Skilled in developing and executing email marketing automation strategies.
- Proficient in using social media management and analytics tools.
- Strong project management skills and ability to handle multiple tasks efficiently.
- Excellent written and verbal communication skills.
If you are proactive, solution-driven, and adaptable, with a high level of creativity and a sense of urgency, we want to hear from you.