Marketing Communications Manager

Job Details

Job Location
Lancaster - Lancaster, PA

Position Type
Full Time

Travel Percentage
Negligible

Job Shift
Day

Job Category
Marketing

Description

Marketing Communications Manager

Are you passionate about clean, sustainable eating? Enthusiastic about working in a people-first culture committed to living the good life and eating the good food while being good people? Awesome. Keep reading

Who we are -

We are a nonprofit organic farmers' cooperative of over 100 farmers in Lancaster County, Pennsylvania. We focus on creating healthy, high-quality foods from our highly maintained and enriched soils on our small-scale family farms. We deliver the best local organic produce, value-added products, and humanely raised and pastured animal products to retail establishments, co-ops, restaurants, and institutions.

The perks of working here -

• Medical, dental, and vision coverage
• 4% match for 401K
• Free summer CSA (community-shared agriculture) share
• Access to employee store with discounted organic food and drink
• Being part of something that will make you feel good at the end of the day

What you'll be doing -

• Develop, execute, and maintain a clearly articulated strategic marketing plan to support LFFC's short- and long-term business goals.
• Lead idea generation around new approaches to marketing communication efforts, brand development, and community engagement.
• Manage brand identity (use of logo, etc.), tone (copy), and assets (communication materials, photos, video, website, etc.)
• Design and develop all digital marketing communication materials to appeal to target audience and support brand attributes, including Facebook page (copywriting, photo posting, etc.)
• Create and oversee promotional materials to include stickers, apparel, grocery totes, and other small logo items.
• Oversee production and printing of collateral and ensure timely, cost-effective, and accurate delivery of all marketing collateral.
• Proactively identify Public Relations opportunities and respond to incoming opportunities to ensure LFFC is represented as a thought leader through media outlets.
• Advance the visibility and effectiveness of LFFC within the regional community and sustainable agricultural movement.
• Serve as a public representative for LFFC at community/industry-related events as applicable; oversee and develop any community involvement programs.
• Plan and execute poster and flyer hanging throughout the Mid-Atlantic region, schedule local, regional, and in-house support with tracking of mileage, hours, and location reach.
• Motivate and support Wholesale Reps/Sales Consultants with their work and in developing necessary marketing sales tools.
• Interface with other departments to ensure marketing perspective/needs are met.
• Manage external resources such as graphic design firms, web services, photographers, printers, contractors/consultants, etc.
• Oversee and collaborate with Graphic Designer to ensure cohesive branding message on all platforms

Qualifications

Who you are -

• You have an appreciation for and working knowledge of the principles of sustainable agriculture and the value of organic produce
• You have several years of experience in communications, marketing, or advertising
• You know your stuff when it comes to Facebook and Instagram advertising, SEO, and Google Analytics
• You are an excellent communicator, and friendly to all, with a strong degree of integrity and responsiveness
• You know your way around a computer (MS Office, PowerPoint; knowledge of Illustrator and Photoshop, InDesign, and WordPress), with a strong sense of design and understanding of the process
• You have solid photography, video production, and video editing skills and a proven track record using technology to support marketing communications strategy and execution.
• You are someone who looks for better ways to do things
• You are adaptable and can think on your feet. When faced with new challenges, or tough conversations, failure simply isn't an option
• You have a valid driver's license and a clean driving record - and won't shy away from occasional overnight travel when necessary
• You are self-motivated and have awesome leadership skills

This job description is intended to describe the general requirements for the performance of this job. It is not a complete statement of duties, responsibilities or requirements. Other duties, not listed here, may be assigned as necessary to ensure the proper operations of the team.

Essential Functions / Tasks:

Requirements:

Physical:

Vision

Ability to read data and the computer screen.

Hearing

Hearing required to hear customers and co-workers make requests.

Sense of Smell

Ability to smell is not relevant.

Gripping

Infrequently.

Lifting

Infrequently.

Stooping

Infrequently.

Squatting

Infrequently.

Push/Pull

Infrequently.

Kneeling

Infrequently.

Climbing

Infrequently.

Bending

Infrequently.

Reaching

Infrequently.

Equipment Operation

Infrequently.

Carry Objects

Infrequently.

Sitting

Prolonged sitting.

Walking

Occasional walking.

Standing

Infrequently.

Work environment

Office environment.

Climate

Temperature controlled.

Mental & Psychological Demands:

Comprehension

Understands and retains directions.

Reading/Writing

Excellent reading/ writing skills.

Speaking

Communicate effectively with co-workers and customers.

Decision Making

Use advanced problem-solving techniques.

Attention to Task/Detail:

Critical Thinking Skills

Organize tasks and set priorities.

Multi-Tasking

Perform and /or direct multiple tasks simultaneously.

Interaction with Others:

Customer Service

Ability to interact with the public in a positive and friendly manner.

Co-workers

Ability to interact with co-workers in a positive and friendly manner.

Lancaster Farm Fresh Co-op is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates from ALL walks of life are encouraged to apply.