The Marketing Communications Coordinator is a dynamic and creative professional responsible for
developing engaging content across all channels. This role involves a variety of tasks, including
crafting compelling social media posts, designing eye-catching marketing materials, and ensuring
consistent, impactful brand messaging aligned with the company's strategy. Additionally, this position
plays a vital role in facilitating internal communication and keeping employees informed, engaged,
and aligned with the company's goals, mission, and culture. The Coordinator will maintain and uphold
brand guidelines across all communication channels and ensure consistent branding across all
businesses.
Responsibilities:
Social Media Management:
Develop and implement social media strategies to increase brand visibility and
engagement.
Create compelling content for social media platforms, including graphics, images,
and short-form videos.
Track and analyze social media metrics to measure the effectiveness of content
and campaigns.
Content Creation & Management:
Update and maintain the company website, office video walls and internal
communications app content, ensuring information is up-to-date and user-friendly.
Design and produce digital and print marketing materials such as flyers, banners,
infographics, and presentations.
Create and distribute engaging newsletters to internal audiences.
Collaborate with other departments to gather information and develop targeted
messaging for specific audiences.
Develop and execute email marketing campaigns to promote events and
initiatives
Capture and edit photos and videos as needed for marketing and communication
purposes.
Write clear, concise, and persuasive copy for various communication materials,
including press releases, social media, website content, and internal
announcements.
Coordination & Administration:
Evaluate and help coordinate various community outreach initiatives per location.
Maintain relationships with vendors for events, sponsorships, and promotional
materials.
Manage the internal company store, recognitions, internal app, swag inventory, and
related items.
Collaboration & Teamwork:
Support internal marketing initiatives to enhance employee engagement and
communication.
Collaborate with other EAS Companies marketing teams on joint marketing
initiatives and campaigns to expand brand reach and engagement.
Assist the Strategic Planning Manager in planning and executing company events, as
needed, including family and employee gatherings.
Other support duties as assigned.