Your Role The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior. The team are passionate marketers at heart - driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. The Marketing Campaign Specialist, Senior will report to the Premier Accounts Marketing Manager and will work closely with our Marketing Strategy team located throughout California.
Your Knowledge and Experience - Requires a bachelor's degree or equivalent experience
- Requires at least 5 years of prior relevant experience in digital marketing (websites, email, social, etc.)
- Requires experience with project management and organizational skills with attention to details
- Health insurance experience strongly preferred
- Experience with copywriting with an agency or brand strongly preferred
- Experience with B2B/B2B2C marketing strongly preferred
- Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred
- Experience with HTML and video editing a plus
- Ability to collaborate with cross-functional teams, such as creative and marketing, account managers, and external partners
- Ability to leverage data to optimize campaigns and recommend KPIs (key performance indicators) to meet goals, objectives, and reports to management