The Business Segment Strategist will be an integral part of the Formica Brand Marketing Team, reporting to the Commercial Business Segment Manager. S/he will be the expert in the customer journey of his/her respective products and market segments. S/he will own the product lifecycle while ensuring alignment with business goals and customer needs. This role will work closely with many stakeholders across the Formica organization including the Sales Team, Creative Services Team, Digital Marketing, Design, Operations, and R&D.
This role offers a unique opportunity to develop marketing and business leadership skills, build analytical capabilities, support cross-functional projects collaboratively, and take ownership of projects. The ideal candidate will be motivated by working in a dynamic and fast-paced environment. S/he will have a strong sense of curiosity and a relentless drive for achieving desired outcomes. S/he must be a self-starter with the ability to prioritize work and meet project deadlines.
Duties and Responsibilities: - Serve as the business expert for assigned product lines and market segments across the portfolio of surfacing solutions. Drive product and segment understanding, customer journey research and channel mapping.
- Assist with the development of product go-to-market plans, positioning strategies, segment strategies, training and sales enablement materials to support the achievement of annual business goals.
- Support customer presentations and pitches. Help lead product training and new product introduction workshops/webinars for internal and external selling teams.
- Deliver monthly analyses to track product and segment performance, key metrics and support the evolution of strategies to optimize market adoption, growth and profitability.
- Serve as team champion for the Product Information Management platform, ensuring data and imagery are up-to-date and correct.
- Lead Material Bank promotions and assist Director and Manager with trade shows and events, always-on SEM, and e-marketing, social media and website content development.
Desired Skills & Experience: - BA/BS degree in General Management, Marketing, Communications or relevant field.
- 1-2 years' experience working in Marketing, Product Management, Sales or related required. Strong co-op/internship experience accepted.
- Analytical thinker with the ability to evaluate complex issues, deliver a clear narrative and develop actionable recommendations.
- Demonstrated skills and experience working with MS Outlook, Excel, Word and PowerPoint.
- Excellent interpersonal and leadership skills with the ability to work collaboratively as a member of cross-functional teams and build/maintain positive working relationships with internal and external partners.
- Detail-oriented self-starter with the ability to prioritize, manage and deliver multiple projects, work within short time frames and meet deadlines.
- Strong written and verbal communication skills.
- Strong initiative and ability to solve problems and work independently.
- Regular travel with field sales, for conferences, trade shows and customer meetings in the US, Canada and Mexico required.
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An equal opportunity/affirmative action employer. M/F/Disability/Vets.
Only qualified individuals (those who meet fundamental qualifications) will be considered as applicants for this position. Applications will be accepted for a minimum of 3 business days from the date of the initial posting.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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