Marketing Automation Specialist

At TreviPay, we believe loyalty begins at the payment. Thousands of sellers use our global B2B payments and invoicing network to provide choice and convenience to buyers, open new markets and automate accounts receivables. With integrations to top eCommerce and ERP solutions and flexible trade credit options, TreviPay brings 40 years of experience serving leaders in manufacturing, retail and transportation.

Every day, TreviPay employees are challenged and empowered in a supportive, collaborative, entrepreneurial environment.

Our marketing team is looking for a Marketing Automation Specialist to be responsible for the day-to-day implementation and management of TreviPay's Marketo marketing automation platform.

Working in collaboration with internal teams, you will assist with planning and developing marketing materials, campaigns, and promotions within Marketo. You will collaborate with various stakeholders to ensure marketing strategy and organizational goals are aligned and analyze marketing data to track and evaluate results.

Ideally, you are passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale.

The job responsibilities for the Marketing Automation Specialist are as follows:

Manage lead generation via forms through workflows and automation

Own and perform all aspects of email campaigns including segmentation, strategy and email creation

Segment lists based on demographic and firmographic data and behaviors like past email engagement, website visits and intent data

Design and implement test plans (A/B and multivariate)

Work to minimize list decay and unsubscribes while increasing the performance of our email sends

Maintain regular measurement of the ROI of campaigns and deliver regular reports of campaign results

We are looking for the following in the ideal candidate:

Bachelor's degree in marketing or related field

2-5 years of experience executing marketing campaigns in Marketo

Marketo certifications preferred

Knowledge of Salesforce CRM preferred

Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.)

Experience with multivariate test setups to measure incremental value of email campaigns

Fast Learner - Can achieve power-user status on multiple tools quickly

Why you will love working at TreviPay

• Competitive salary

• Paid parental leave

• Generous paid time off

• Medical, dental, vision, FSA, Life/AD&D, long and short term disability

• 401K matching

• Employee referral program

At TreviPay we believe:

• in saying yes to unique and challenging requirements

• empowered team members are creative team members

• our products make the customer's day just a little bit better

• work/life balance makes us all more effective

TreviPay is an Equal Opportunity and Affirmative Action Employer. We welcome all veterans and disabled applicants.

Individuals with disabilities will be provided reasonable accommodation to participate in the job application and/or interview process. Please contact to request an accommodation.