Marketing Automation Specialist

Description

1. Home
2. Search Jobs
3. Job Description

Marketing Automation Specialist

Contract: Lake Forest, Illinois, US

Salary Range: 40.00 - 45.00 Per Hour

Job Code: 360453

End Date: 2025-04-30
Days Left: 25 days, 3 hours left

Apply

Essential Duties and Responsibilities (Key Activities)

• Work with businesses & GSMS marketing strategy to translate marketing requirements into functional campaigns that achieve campaign goals.
• Build, test, and deploy email marketing programs within the MA platform.
• Effectively Manage email deliverability, database hygiene, subscription management, re-engagement, and compliance with Global opt-in laws and regulations.
• Adhere to the documented ad promo policy and ensure associated processes for automated emails are compliant with the latest global laws and regulations (e.g., CAN-SPAM, GDPR).
• Plan and perform A/B tests to improve productivity, conversion rates, and ROI.
• Collaborate with creative designers, developers, and project managers using a Project Man-agement platform.
• In alignment with Commercial Excellence and Digital Marketing strategy, support the man-agement of campaigns including lead scoring and lead nurturing programs.
• Support the maintenance of integrations into CRM systems and other platforms to support effective contact and lead management.
• Monitor and analyze email performance metrics to improve open rates, click-through rates, and overall user engagement.
• Working with digital and creative partners, create and maintain the suite of email and land-ing page templates to simplify and speed execution.
• Implement best practices, including guidelines for emails, landing pages, forms campaigns etc.
• Leverage system reporting capabilities to provide the business with timely and pertinent in-formation.
• Adhere to best practices and guidelines for customer communication.
• Work with our internal divisional RMDx Global Strategic Marketing Solutions and external creative teams/agencies to maintain the integrity of brand guidelines.
• Stay up to date with the latest trends and advancements in email marketing and automation.
• Train and nurture users within the Marketing Automation platform including monthly tips and tricks guides and leading best practice sharing sessions.

Dimensions - Education / Experience / Skills

Must Have:

• Bachelor's degree in marketing, computer science, digital marketing or related field or equiv-alent work experience.
• Minimum of 4 years' experience in B2B or B2C campaign execution and demand generation.
• Direct experience working in marketing automation or email marketing platforms.
• MS Suite proficiency on a PC.
• Ability to fluctuate between multiple priorities seamlessly and navigate managing multiple projects and deliverables simultaneously.
• Capacity to work with a global organization spanning various time zones virtually and in per-son.

Preferred:

• Experience in email campaign execution and basic HTML coding knowledge.
• Exposure to managing optimization processes and A/B and/or multivariate testing.

Pay Range:

Job Requirement

• B2B
• B2C
• HTML
• email campaign
• marketing
• digital marketing
• marketing automation
• RMDx
• GSMS marketing
• CAN-SPAM
• GDPR
• CRM system
• Brevo
• HubSpot
• Mailchimp
• ActiveCampaign
• Klaviyo
• Omnisend

Reach Out to a Recruiter

• Recruiter
• Email
• Phone
• Sanjay Rawat

Apply Now