Marketing Automation Administrator

Marketing Automation Administrator Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America Req Thursday, December 19, 2024 At Stanley Martin Homes, we believe our team makes the difference in everything we do. That's why we live by our four values: Our Team Makes the Difference Succeed with knowledgeable, driven, and dedicated people working together We Are Homebuyer Focused Keep our customers and their satisfaction central to all that we do We Have a Passion for Excellence Strive to keep improving with our focus on the Stanley Martin Way We Do the Right Thing Act with the highest standards of integrity, every day Stanley Martin Homes was ranked Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin's growth and success as well as its commitment to its team members and company culture. Position Summary: The Marketing Automation Administrator will be responsible for the implementation, configuration, management and optimization of Stanley Martin's marketing automation platform (specifically Salesforce Marketing Cloud). This role requires a mix of technical, strategic, and analytical skills. The individual will have a track record with proven results in implementing, managing and optimizing marketing automation systems. This person will report to the Director of Sales and Marketing Technology and will collaborate with cross-functional teams to design, implement and monitor marketing campaigns, ensuring that our marketing initiatives are data-driven and effective. Responsibilities and Duties: Drive and execute the implementation of Salesforce Marketing Cloud. Lead and execute the on-going administration and optimization of the marketing automation platform to enhance user-experience and campaign execution and performance. Configure and maintain marketing automation processes, including audience segmentation, campaign workflows, automation scripts and journey building. Monitor, troubleshoot and resolve issues within the platform to ensure seamless operation. Develop and execute email marketing campaigns, customer journeys and multi-channel marketing initiatives. Analyze campaign performance metrics, provide actionable insights and implement changes to improve engagement and conversion rates. Identify automation opportunities and implement process improvements within the marketing function, and project manage and document accordingly. Lead data hygiene efforts and ensure proper integration of data sources within Marketing Cloud (and related platforms). Manage segmentation strategies to effectively target audiences and optimize marketing efforts. Provide training and support to marketing team members to resolve user issues and offer best practices for using Salesforce Marketing Cloud. Stay up-to-date with Salesforce Marketing Cloud features and release updates; implementing new tools and techniques to enhance marketing efforts. Stay up-to-date with trends in digital marketing and the real estate, homebuilding, and other applicable segments, to best influence how our marketing engagement strategy can play a role in our overall success. Position Standards: Strong analytical skills Attention to detail Solution oriented Positive attitude Strong communication skills (written and verbal) Intellectual curiosity Position Requirements: BS degree in marketing, business, computer science and/or a related field Relevant marketing automation platform certification(s) is a plus 3+ years of marketing automation system administration experience Proficiency in Salesforce Marketing Cloud (or similar platform). A deep understanding of platform functionalities and integrations, with ability to build, test, and optimize workflows and other automations. Scripting and API knowledge a plus. Strong attention to detail, adaptability and willingness to learn, as marketing automation evolves rapidly Strong analytical skills and solution-oriented approach Excellent communicator in both verbal and written formats Ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture This is a hybrid position, four days a week in office (Reston, VA) What's In It For Me: Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options) Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA) Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care 12 weeks of paid maternity leave through our Short-Term Disability Plan Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program Continue your education with tuition and certification reimbursement Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave Protect yourself from identity theft or travel mishaps with our no-cost coverage Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon Get access to your paycheck early with an advanced pay option through Dayforce Wallet Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth. Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day. To hear from our current team members about why they love working at Stanley Martin, click here . Other details Pay Type Salary Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO