Job Summary:
We're seeking a detail-oriented, strategic Marketing Specialist with ABM experience to support sales and executive teams in executing go-to-market strategies and customer-focused campaigns. This role combines data analytics through Salesforce CRM management, and marketing execution to drive sales alignment, improve performance, and deliver effective Account Based Marketing (ABM) programs. Responsibilities include Salesforce development, campaign tracking, content creation, ESG reporting, and managing various marketing tools and platforms.
Key Responsibilities:
- Support go-to-market strategies by aligning marketing and sales tools.
- Implement and manage Salesforce CRM and ABM platforms, ensuring integration and actionable insights.
- Track campaign performance and lead post-event reviews and follow-up actions.
- Create and assess marketing assets including digital content, videos, case studies, and social media.
- Manage technical tools such as Salesforce, MailChimp, Vimeo, and others.
- Lead ESG data collection and reporting initiatives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-10 years of experience in B2B marketing, sales operations, or CRM management.
- Strong communication, organizational, and technical abilities.
- Proficiency in MS Office, Adobe Suite, Salesforce, and other marketing tools.
- Experience in construction, franchise systems, or complex sales environments is a plus.
- Familiarity with Miller Heiman or Pragmatic Marketing is preferred.