At Mariposa, we believe in creating beautiful gifts that celebrate life's special moments. We're looking for a Marketing Associate to join our collaborative, creative team and help drive brand awareness and growth across both wholesale (B2B) and retail (B2C) channels.
This is a hands-on, highly collaborative role supporting marketing initiatives across digital, print, web, and event marketing. If you love blending creative thinking with organized execution - and have a passion for growing brands - we'd love to hear from you.
Key Responsibilities:
Marketing Strategy & Content Management
- Partner with leadership to build and maintain the content calendar across platforms and channels.
- Drive the planning and execution of email and SMS campaigns while maintaining and updating brand guidelines to ensure a fresh, cohesive brand identity.
- Analyze performance metrics and employ A/B testing for optimization.
- Manage and update Mariposa's LinkedIn page and other social platforms with brand updates and promotions.
- Initiate PR and media outreach , including coordination of feature stories, events, and press releases.
Digital Marketing
- Develop and manage social media content across Instagram, Facebook, and LinkedIn.
- Ability to create and manage Google Ads, Meta Ads, and paid digital campaigns a plus.
- Report on campaign performance and suggest improvements based on data insights.
- Support Influencer partnerships on LTK setting up campaigns based on target ,market and product while managing budget and reporting ROI.
Printed Materials & Photoshoot Coordination
- Assist with bi-annual catalogs layout, organization, and production.
- Manage creative assets including photography shot lists, styling assistance, and asset organization.
- Maintain digital asset libraries (Dropbox and Canto) for seasonal content.
Website Support
- Partner with internal teams and outside developers to drive website enhancements and customer experience improvements.
Event Marketing & Trade Shows
- Lead the creative development, and execution of trade show materials and attend Atlanta Gift Show twice annually.
- Lead the marketing effort and execution of retail store events.
About You:
- 4-6 years experience in marketing, ideally in consumer goods, retail, or wholesale.
- Strong writing, editing, and content creation skills.
- Proficient with Klaviyo, Google Ads, Meta Ads Manager; Canva or Adobe Creative Suite is a plus.
- Organized with strong project management skills - able to juggle multiple deadlines.
- Data-driven mindset with proficiency in Excel for basic reporting and analysis.
- Creative, collaborative, and excited to grow within a close-knit, entrepreneurial team.
- Familiarity with Shopify or website CMS platforms is a plus.