Marketing Assistants support the digital media staff to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue. The duties and responsibilities of a Marketing Assistant include:
- Assist with the design and execution of social media campaigns
- Create weekly and monthly editorial calendars to promote company brands on various social media websites
- Create and distribute content such as blogs, infographics, videos, and press releases on social media and traditional news outlets
- Support marketing team at live and online events
- Perform marketing research
- Respond to comments and DMs on social media platforms
- Brainstorm and research ideas for original content
- Create compelling graphics to share across social channels
- Write social media captions that speak to the company's target audience
- Help create and edit short-form videos
- Develop new strategies for increasing engagement
- Assist with photo/video content shoots
- Ensure brand message is consistent
Requirements - Pursuing or recently completed a degree in a relevant field
- Social Media Proficiency
- Familiarity with Microsoft Suite (Word Doc, Excel, Powerpoint, etc.)
- Knowledge of tools like Mailchimp, Hootsuite, HubSpot Marketing is a plus