Marketing and Social Media Coordinator

Marketing and Social Media Coordinator

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Marketing and Social Media Coordinator

Salary

$54,601.00 - $89,031.00 Annually

Location

Norfolk, VA

Job Type

Permanent Full-time

Job Number

12971

Department

Development

Opening Date

03/31/2025

Closing Date

4/13/:59 PM Eastern
•   Description
•   Benefits
•   Questions Description

The City of Norfolk's Department of Economic Development is currently seeking a Marketing and Social Media Coordinator position responsible for crafting and executing strategic communication initiatives that support the organization's goals. This position combines expertise in social media management, public relations, event coordination, and stakeholder engagement to enhance visibility, foster community relationships, and promote economic development efforts. The ideal candidate will work collaboratively across teams, and serve as a liaison with the City's Communications Department.

This position will fill a role in in the Marketing and Communication Program of the department. Our mission is to stimulate inclusive economic growth by enhancing our business climate and fostering a diverse workforce to grow the tax base and fuel the prosperity of Norfolk. The department's vision is to be a trusted leader and partner driving sustainable and equitable opportunities for all.

Departmental Hiring Salary Range: $54,601

Essential Functions

Essential functions include but are not limited to:

Social Media Content Creation and Management
•   Develop, manage, and execute social media strategies and content across platforms to promote organizational initiatives, events, and community engagement.
•   Monitor analytics to track performance, optimize content, and adjust strategies based on insights. Public Relations and Media Coordination
•  Write and distribute press releases, newsletters, and media advisories for events such as ribbon cuttings, grand openings, and other economic development initiatives. Event Planning and Execution
•   Assist in the planning and promotion of grand openings, ribbon cuttings, and other public events.
•   Represent the organization at events, ensuring effective communication and branding efforts. Collaboration and Liaison Responsibilities
•   Act as a liaison between the department, the City Communications Department, local businesses, and community stakeholders to ensure consistent messaging.
•   Work closely with internal teams and external consultants to organize and execute departmental programs. Administrative and Strategic Support
•   Support the Director of Communications with administrative responsibilities, including creating presentations, reports, and briefing materials.
•   Assist with the development of policies and procedures related to communications and public relations efforts. Creative Content Development
•   Design and coordinate engaging studies, campaigns, and multimedia projects to highlight organizational goals and achievements.
•   Ensure all communications align with the organization's brand voice and identity. Grant Activities and Financial Oversight (as needed)
•  Coordinate grant proposals and assist with departmental budgeting processes related to communication projects. Education/Experience

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent. Bachelor's degree in communications, Marketing, Public Relations, Journalism, or a related field (preferred but not required).

Three years of professional experience in communications, marketing, public relations, or a related field.

The ideal candidate will possess:
•   Demonstrated experience with social media content creation and management, public relations, and event planning
•   Be familiar with current economic development initiatives and developments in the City of Norfolk
•   Strong writing and editing skills with a portfolio of professional content.
•   Proficiency in social media platforms, content management systems, and analytics tools
•   Excellent interpersonal and organizational skills with the ability to manage multiple projects
•   Familiarity with basic graphic design programs
•   Familiarity with working in or alongside government or municipal organizations is preferred Additional Information & Requirements

Signing Bonus: This position is eligible for a one-time $5000 sign on bonus.
•   Regular full-time and permanent part-time employees may receive paid holidays, vacation and sick leave, employer paid pension plan, basic life insurance, voluntary participation in medical and dental, Section 457 deferred compensation, long-term disability, optional life insurance for self, spouse and children, medical and dependent care reimbursement plans, access to membership in credit union and employer provided parking.
•   Special project/grant employees are generally eligible for the same benefits of regular full-time employees; however, retirement, life insurance and participation in health plans vary depending upon funding and authorization.
•   Temporary/seasonal and part-time employees are generally only eligible for employer provided parking and access to membership in credit union.
•   Retirement If you are hired October 5, 2010, or after to a position with City of Norfolk Retirement System benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

If you are hired January 1, 2022, or after to a position with Virginia Retirement System (VRS) benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.
•  The Tuition Assistance Program is established to encourage employees toward continued self-development and education. Permanent full-time and permanent part-time classified, unclassified permanent, full-time special projects, and constitutional employees who have completed six months continuous service will be eligible to apply. The applicant's school of enrollment must be an accredited institution. NOTE:

The benefits described above are broad generalizations. The specific benefits that an employee may be eligible for are governed by City regulations, as applicable to job type.

Non-City

Positions listed with a job type designation of "Non-City" are not subject to the benefits descriptions above. Refer to the content of the job posting for information regarding these positions.

01

The following Supplemental Questions are specific to the position for which you have applied to assist the hiring manager in screening applications for specific experience being sought. Please be specific in answering these questions as they will be used to evaluate which applications will be given further consideration in the process. Do not answer "see resume" or "see application" as these are not valid answers. Please note that if you are invited to be interviewed by the department, your responses to the following questions may be subject to verification.
•  I understand and will answer the following supplemental questions completely and thoroughly. 02

Are you a current or previous City of Norfolk employee?
•   Yes - I am a current City of Norfolk Employee
•   Yes - I am a previous City of Norfolk Employee
•   No - I am not a previous or current City of Norfolk employee 03

If you were referred for this position by a current City of Norfolk employee, please provide the employee's full name, department, and job title. If not, please indicate by typing "N/A."

04

Please provide an explanation of any periods of unemployment that are 30 days or longer. Indicate N/A if you have not experienced any periods of unemployment.

05

Please select the highest level of education you have completed.
•   High School Diploma/GED
•   Some College (6 months or more)
•   Vocational/Technical Degree
•   Associate's Degree
•   Bachelor's Degree
•   Master's Degree or higher 06

Do you possess a bachelor's degree in digital marketing or a related field?
•   Yes
•   No 07

How many years of experience do you have in content creation, social media, or marketing?
•   No experience
•   Less than a year
•   1-3 years
•   3-5 years
•   More than 5 years 08

Do you have any experience with graphic design and design programs?
•   Yes
•   No 09

If yes, please describe your experience. If no, type N/A.

10

Please describe any experience you have preparing press releases, newsletters, and media advisories for events such as ribbon cuttings, grand openings, and other economic development initiatives? If no experience, type N/A.

11

Which computer programs are you efficient in using? (select all that apply). Please note: A skills assessment may be given at time of interview.
•   Microsoft Word
•   Microsoft Excel
•   Microsoft Teams
•   CRM Platforms (i.e. HubSpot, Salesforce)
•   Social Media Management Systems (i.e. Facebook, LinkedIn, Instagram . click apply for full job details