Marketing and Sales Support Manager

Marketing and Sales Support Manager - Tech Startup

A dynamic and innovative technology startup is seeking an experienced Marketing and Sales Support Manager to spearhead marketing initiatives and enhance sales operations. This role is pivotal in shaping the company's brand presence, driving engagement, and supporting business growth. The ideal candidate will thrive in a fast-paced startup environment, taking a hands-on approach to marketing strategy, digital engagement, event planning, and sales enablement.

Key Responsibilities

Marketing & Brand Development

• Strategic Planning: Design and execute comprehensive marketing strategies that align with business objectives, including brand awareness, lead generation, and product positioning.
• Digital Marketing: Manage social media strategy, email campaigns, SEO efforts, and paid advertising to maximize online visibility and engagement.
• Content Creation: Develop compelling marketing materials such as brochures, presentations, newsletters, and digital content to showcase the company's technology and solutions.
• External & Internal Communications: Oversee public messaging through website updates, social media, email campaigns, and industry publications. Keep internal teams informed of strategic updates and company developments.
• CRM & Campaign Management: Utilize HubSpot CRM to oversee marketing campaigns, track engagement, and provide performance insights.
• Event & Trade Show Management: Plan and execute trade shows, webinars, and company-hosted events, ensuring seamless pre-event preparation and post-event follow-up.
• Performance Analytics: Monitor marketing initiatives, analyze data-driven insights, and optimize strategies for maximum impact.

Sales Support & Enablement

• Sales Materials Development: Equip the sales team with updated decks, presentations, and product/service documentation to enhance client engagement.
• Lead Generation & CRM Management: Track leads, maintain customer databases, and qualify prospects to support business development efforts.
• Sales Tools & Reporting: Maintain CRM systems, sales proposals, and performance dashboards to provide actionable insights and track key sales metrics.
• Client Engagement & Support: Assist the sales team with client presentations, product demonstrations, and negotiations as needed.
• Training & Onboarding: Support new sales team members by providing product training, marketing updates, and CRM usage guidelines.

Ideal Candidate Profile

• Bachelor's degree in marketing, communications, business, or a related field.
• 3-5 years of experience in marketing, with a strong emphasis on digital strategies, content development, and external communications.
• Tech-savvy with experience in the technology industry, SaaS, or startup environments.
• Hands-on and adaptable - able to manage multiple projects in a lean, fast-moving startup setting.
• Proficiency in HubSpot CRM is required.
• Expertise in digital marketing, including social media management, email marketing, and SEO.
• Proficient in Adobe Acrobat, Illustrator, and InDesign.
• Strong analytical skills to measure campaign performance and refine strategies.
• Exceptional written and verbal communication skills.
• Proven experience in event planning and execution.
• Collaboration-driven: Able to work cross-functionally with sales, product, and leadership teams to ensure marketing and sales alignment.