Position Summary:
We are seeking an experienced Marketing and Sales Manager to lead the promotion and growth of our IT Services business including IT MSP Cybersecurity, Software Development and Application deployment services. The ideal candidate will possess deep knowledge of the IT solutions & services sector, a proven track record in B2B sales, with creative, data-driven approach to marketing.
You'll own the end-to-end process of generating leads, closing deals, and building awareness in target markets-ranging from SMBs to mid-market enterprises across industries such as finance, healthcare, government, and education.
Responsibilities:
Sales:
- Develop and execute a strategic sales plan to drive revenue across various services
- IT Managed Services (e.g., helpdesk, infrastructure support, device management, remote monitoring, cloud migrations)
- Cybersecurity (e.g., threat detection, SIEM, penetration testing, endpoint protection, compliance consulting)
- Software (e.g., web and mobile applications, system integrations, legacy modernization, enterprise applications deployment)
- Identify and qualify high-potential prospects through cold outreach, networking, inbound lead nurturing, and partner channels.
- Build relationships with key decision-makers including CTOs, CIOs, IT Directors, and Procurement Officers.
- Respond to and lead the creation of RFPs, proposals, quotes, and presentations.
- Negotiate and close contracts ensuring a win-win for both client and company.
- Track and report KPIs, pipeline activity, and forecasting using CRM tools.
Marketing:
- Plan, execute, and optimize marketing campaigns to generate awareness and qualified leads for IT services.
- Collaborate with technical teams to translate services into customer-facing messaging, value propositions, and case studies.
- Manage digital marketing efforts including SEO, paid search (Google Ads), LinkedIn campaigns, and email marketing.
- Develop industry-specific marketing assets (e.g., compliance-focused for healthcare, security-heavy for finance).
- Coordinate participation in webinars, industry conferences, and tech expos.
- Conduct market research and competitor analysis to refine positioning and campaigns.
Qualifications
- Bachelor's or Masters degree related to Marketing, Business Development, IT etc.
- 5-8 years of experience in B2B sales and/or marketing, specifically in the IT services space.
- Strong understanding of IT infrastructure, network and cloud services, Information security (including NIST, SOC 2, HIPAA, ISO 27001), Software development, and common solution frameworks (.NET, JavaScript, Python, etc.)
- Proven ability to sell and market technical solutions to non-technical stakeholders.
- Familiarity with marketing/sales application platforms (e.g., HubSpot, Salesforce) and marketing automation tools.
- Experience handling small to enterprise-level sales cycles, including RFPs and compliance-heavy accounts.
Preferred Experience
- Experience with MSPs or IT consulting firms
- Knowledge of government contracting or public sector sales
- Background in account-based marketing and consultative selling
- Ability to speak credibly with CTOs and lead cross-functional sales discussions
Success Metrics
- New revenue and gross margin generated per service line
- Lead-to-opportunity and opportunity-to-close conversion rates
- Marketing campaign ROI and MQL generation
- Client retention and upsell success