Marketing and Conversion Rate Analyst

Job Description

About Rate Companies:
We're Rate, the 3rd-largest retail mortgage company in the U.S.-and aiming to be . We're dedicated to the idea that belief makes anything possible. In 21 years, we've gone from start-up to funding more than $100 billion in a single year. Our family is 11,000 people driven to making getting a mortgage the easiest part of the homebuying process. We hire the best people and have the industry's best technology. (We invented the Digital Mortgage and work every day to create more leading-edge tech). Our HQ is in Chicago, but we're in every state in more than 850 offices, working to make the dream of homeownership a reality for tens of thousands of people every year. Believe you'd be perfect here? We believe it too and would love to hear from you.

Pay Range: $70 to 100K

Job Overview:

Rate is looking for a talented and experienced marketing and conversion rate analyst that will oversee the analytics and performance of several digital properties. The ideal person will have experience with performance data, A/B testing methods, and providing recommendations to increase business objectives. This person will collaborate closely with our marketing, design, and development teams to optimize landing pages, user experience, and CTAs to increase conversion.

Responsibilities:

• Develop and execute the conversion rate optimization strategy and roadmap.
• Own the set-up and reporting on website analytics.
• Analyze and monitor page performance and user behavior across site landing pages to generate new opportunities and tests.
• Partner with our marketing teams to establish a clear measurement framework.
• Identify and prioritize key areas for improvement to enhance user experience and increase conversions.

Professional Experience/Qualifications:

• 4+ years' experience in digital website analytics and conversion rate optimization.
• Strong understanding of A/B testing.
• Successful track record of increasing business objectives.
• Demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across multiple time zones
• Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
• Willingness to be deep in the details while also being able to create and communicate higher level strategy
• Strong proficiency in Google Analytics 4, Tag Manager, Adobe Analytics, HotJar, Tableau, etc.

Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Applications are being accepted on an ongoing basis, until position is filled.

Click here to apply online