Marketing and Communications Specialist

Job Title: Marketing and Communications Specialist -BUS-Dean-Business
Location: Kennesaw, Georgia
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 285144
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia . We are searching for talented people to join Kennesaw State University in our vision . Come Take Flight at KSU.

Location (Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Department Information DEPARTMENT SPECIFIC TASKS AND RESPONSIBILITIES:
1. May supervise and train staff on SEO and digital marketing to enhance brand presence and meet KPIs related to web, email, and social media. Provide support for other college departments as needed.
2. Capture and edit video/photos of students, faculty, and partners at events or for marketing.
3. Create polished video content for various platforms, adding graphics, text, and effects.
4. Organize assets, sync audio, and incorporate feedback for high-quality final products.
5. Manage a content calendar, create/post content, and coordinate with University Strategic Communications to promote Coles events, initiatives, and people.
6. Develops written content (copy only, not design) for creative collateral such as flyers, brochures, booklets, digital signage, and social media graphics.

DEPARTMENT SPECIFIC KNOWLEDGE, SKILLS, AND ABILITIES :
Proficient in Adobe Creative Suite. Includes Photoshop, InDesign, Illustrator, Premiere, and related tools for design and multimedia production.
Knowledge of Search Engine Optimization (SEO). Understanding of SEO best practices to enhance content visibility and web performance.
Knowledge of Google Analytics. Ability to interpret data and track performance metrics to inform digital marketing strategies.
Ability to edit multimedia content. Skilled in video editing, audio enhancement, and integrating graphics for professional-quality outputs.
Proficient in social media management. Includes content calendar development, platform specific tactics, and campaign execution.
Ability to write and edit content. Strong interviewing, writing, ghostwriting, and proofreading skills across multiple formats and platforms

Job Summary Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Organizes public image campaigns and special events that are engaging and contain interactive social media content strategy that enhances the College reputation. Responsible for creating brand awareness through advertising and social media for the College. Works collaboratively with college partners to achieve project objectives, milestones and deliverables, and campaign effectiveness reporting.

Responsibilities KEY RESPONSIBILITIES:
1. Develops and maintains strong partnerships within the assigned department and/or college, understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
2. Develops and manages comprehensive marketing and communications strategy, campaigns, projects, tactical execution plan
3. Oversees the production process, day-to-day project activities and provides analytical analysis
4. Creates advertising, marketing copy, newsletters, memos, reports and other forms of communication aimed at increasing enrollment, increasing philanthropic support, improving name recognition and enhancing the assigned department and/or college
5. Creates, plans and executes engaging and interactive social media content strategy to enhance the assigned department and/or college's reputation
6. Oversees the day-to-day activity on the assigned department and/or college's social media channels (Twitter, Facebook, LinkedIn, Instagram, YouTube, etc.)
7. Utilizes social media to drive users to the assigned department and/or college's website, enhance the brand, promote events and programs, recruit students
8. Ensures that communications are aligned with the University and the assigned department and/ or college's brand messaging and policies to increase the sense of connection to the College and its extended community
9. Produces creative collateral (i.e. pop-up banners, brochures, booklets, department signage, newsletters, email templates, print ads, campaigns, GIFs, static images, videos, college events promotion, OwlTV, internal media and social media)
10. Directs projects using appropriate internal and external resources (including, but not limited to, department team members, automation/CRM systems, videography, PR /marketing team, agency partners, freelance professionals, and PR/marketing firms)
11. Plans and manages project communications, monitoring project status, proactively managing changes, and effectively communicating regularly
12. Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
13. Coordinates and hosts the assigned department/college events (both on and off-campus locations) that promote the brand, department and/or college and programs, recruit students and increase the sense of connection to the extended community
14. Analyzes website SEO utilizing approved platform(s) (Google Analytics, BrightEdge, etc.)
15. Provides insights and recommendations for updates, writes content and partners with assigned webmaster to meet SEO and web goals and objectives
16. Utilizes Google Analytics and/or other approved platform(s) to analyze web performance, report KPI's and provide insights and recommendations for performance improvement
17. Proposes and manages the college/department's marketing budget for the fiscal year
18. Performs administrative functions to support marketing and communications projects for the college/department

Required Qualifications Educational Requirements
Bachelor's degree from an accredited institution of higher education in marketing or related field

Required Experience
Two (2) years of marketing, communications, or public relations work experience with a focus on account management and digital campaign management

Preferred Qualifications Additional Preferred Qualifications
Previous experience in higher education preferred
Extensive experience with various computer software Google Analytics certified
SEO BrightEdge or other SEO certification
Google Analytics certified

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

Proposed Salary The budgeted salary range is $41,820 to $49,400 annually. Offers are based on relevant experience. Comprehensive benefits include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and more. Visit-

Optional Documents to Attach Please share your portolio of writting samples, social media and/or video content.

Knowledge, Skills, & Abilities ABILITIES
Comfortable interacting at all levels of the organization and be willing to develop strong and positive relationships with staff and colleagues
Able to produce creative and effective marketing communications materials
Able to handle multiple tasks or projects at one-time meeting assigned deadlines

KNOWLEDGE
Knowledge of communication, sales and broad understanding of marketing principles
Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials

SKILLS
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe suite including Photoshop, etc.)
Strong attention to detail and follow up skills
Strong customer service skills and phone and email etiquette

USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2 . click apply for full job details