POSITION SUMMARY:
The Marketing and Communications Manager is responsible for developing and
executing strategic marketing and communication initiatives that enhance the visibility,
reputation, and enrollment goals of North Broward Preparatory School. This role
serves as the school's brand ambassador and storyteller, creating compelling content
across digital and print platforms and ensuring consistent, mission-aligned messaging.
The ideal candidate is a creative, collaborative, and detail-oriented communications
professional with experience in independent schools or education-focused
environments.
KEY RESPONSIBILITIES:
• Marketing & Strategy
o Initiate and lead all brand awareness, brand marketing and
communications strategy for new and re-enrollment opportunities
o Develop and implement a comprehensive annual marketing and
communications plan aligned with enrollment and retention goals.
o Collaborate with admissions, finance, and academic leaders to develop
targeted campaigns and outreach strategies.
o Analyze marketing metrics to assess campaign effectiveness and
inform future strategies.
• Communications & Content Creation
o As a direct supervisor to the Communications Manager, manage all
school communications, including newsletters, emails, press releases,
website content, and social media channels.
o Supervise, mentor, and train team member to ensure high performance
and consistency.
o Write and produce compelling stories that reflect the school's mission,
values, and community life.
o Ensure consistency of brand voice, tone, and visual identity across all
communications.
• Digital Media & Website Management
o Oversee the school's website, ensuring that content is current,
accurate, and engaging.
o Co-Manage and grow the school's presence on social media platforms
(e.g., Instagram, Facebook, LinkedIn, X/Twitter).
o Create multimedia content, including videos and graphics, to support
storytelling and engagement.
• Media Relations & Crisis Communications
o Serve as the primary media contact and manage relationships with local
press and media outlets.
o Support internal communication efforts and crisis communication
planning with the Director of Admissions, Marketing and
Communications.
o Oversee drafting of timely communications during emergencies or
sensitive situations, ensuring clarity and alignment with school senior
leadership team.
QUALIFICATIONS:
• Bachelor's degree in Marketing, Communications, Journalism, or related field
(Master's preferred).
• 3-5 years of experience in marketing and communications, preferably in an
independent school or nonprofit setting.
• Exceptional writing, editing, and storytelling skills.
• Proficiency in website content management systems, email marketing
platforms, and social media management tools.
• Familiarity with Adobe Creative Suite (InDesign, Photoshop), Canva, video
editing, and photography a plus.
• Strong project management skills with the ability to balance multiple priorities
and deadlines.
• Problem solving under pressure: Demonstrates the ability to think critically and
act quickly, especially in high-stakes or crisis situations.
• Demonstrated ability to work collaboratively with a wide range of stakeholders.
• Knowledge of best practices in digital marketing, SEO, and analytics.
TO APPLY:
Online applications need to be submitted directly through the Nord Anglia Education
careers page and should include a CV. Please visit us online at
Qualified candidates will be contacted on June 9 - June 13, 2025