Duvera's client, a well-known national law firm specializing in a very niche practice area is seeking a Marketing & Business Development Coordinator to execute the firm's business development, public relations, and client services in order to expand and support the firm's client base. This role works closely with all partners and reports to the Director of
Administration and Management Committee.
Responsibilities:
- Responsible for working with partners to develop, plan, and lead firm-wide Marketing and Business Development Initiatives.
- Works with the Firm Managing Partner, Practice Managing Partners, Management Committee, and Firm Administrator in creating a strategic marketing plan.
- Assists attorneys with RFPs and pitch meetings to clients and/or prospects.
- Develops and maintains practice specific marketing materials that articulate Firm capabilities and experiences.
- Oversees the Firm's rankings, recognitions and awards submissions.
- Performs market research and analysis to support the Firm, practices and individual attorneys.
- Develops public relations communications including thought leadership articles, news articles, biographies, ads, etc. to market firm services.
- Manages events and sponsorships that highlight Firm services and support client development.
- Creates graphics needed to support Marketing and BD initiatives.
- Develops and maintains the Marketing/BD budget.
- Coordinates and attends client-facing events and conferences.
- Manages the Firm's website and SEO.
- Creates and implements social media strategy for the Firm.
- Serves as the main point of contact on all Marketing and BD matters.
Education/Experience/Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations or any related field or any similar combination of education and experience required.
- Minimum of 2-5 years of experience in Marketing, Business Development, Recruiting, or related field required.
- Minimum of 1-3 years of experience working in the legal industry.
- Involvement in the Legal Marketing Association preferred.
- Proficiency in Microsoft's suite of products, LinkedIn Sales Navigator, WordPress, social media platforms, and other computer/office functions preferred