Marketing Analyst

Stamford, Connecticut

NextGen | GTA: A Kelly Telecom Company
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4 days in office

1 day working remote

Office - Stamford, CT.

JOB SUMMARY

The Senior Manager, Mobile Offer Management is responsible for the development of Mobile pricing, packaging, and promotional strategy to grow market share and improve customer relationships. This individual will work cross-functionally to assess products, services, and device opportunities, quantify financial and customer benefits, and develop a framework to implement, report and fine-tune initiatives. The position will support strategy of a converged Broadband and Mobile offering, with a focus on the Mobile/Wireless product for both the Residential segment and Spectrum Business.

The ideal candidate has experience in the.Mobile wireless business; is analytical, able to collaborate with individuals at all levels of the organization and has the executive presence to effectively present recommendations to senior leadership. The candidate must be able to roll up their sleeves to drive data-driven insights, while also capable of synthesizing insights and recommendations for executive consumption.

MAJOR DUTIES AND RESPONSIBILITIES

Collaborate cross-functionally with Product and other business partners to identify product, plans, and device promotional opportunities that align with business goals; assemble relevant internal data and external benchmarks to recommend pricing, offer, and promotional changes to senior leadership.

Integrate Analytics and Revenue teams to build business cases that support key marketing offer/pricing initiatives to help drive business decisions; review financial models, track and report key financial metrics related to market pricing and offer strategies.

Actively and consistently support all efforts to simplify and enhance customer experience; work with Sales and Customer Ops partners to identify customer pain points and areas for improvement.

Improve/simplify offer presentation and prioritization within agent-facing tools to more effectively target appropriate offers to appropriate customers/prospects.

Ensure offer implementation and usage follows approved business rules.

Work cross-functionally with Marketing Science, Marketing Intelligence, Business Intelligence and other groups to drive continuous improvements in offer reporting and tracking capabilities including, but not limited to, new connects, retention and upgrades.

Maintain/enhance procedure for review, approval, and adjustment of strategic offers and pricing based on changing economic and competitive landscape.

Maintain market playbook of promotional offers and retail pricing.

Maintain and improve the team SharePoint site.

Manage promotional roll-off programs to ensure appropriate pricing is applied to customers during the promotional roll process.

Ad hoc projects and reporting requests from business unit leaders (eg, customer migrations, billing design offer implementation accuracy, product launches).

Perform other job-related duties as assigned or apparent.

Required Skills/Abilities and Knowledge

Ability to read, write, speak and understand English

Ability to analyze and interpret information

Ability to integrate information from multiple sources

Strong analytical skills and the ability to address issues using a logical, systematic, sequential approach

Ability to prioritize and organize effectively

High level of proficiency in Excel, including complex formulas and pivot tables to perform data analyses and create business cases

Ability to translate detailed trends and statistics into executive-level reporting and presentations

Ability to communicate well through e-mails, conference calls, and MS PowerPoint

Required Education

BS/BA in Marketing, Finance or related field or equivalent work experience

Required Related Work Experience and Number of Years

Marketing, Pricing or Finance work experience - 6-7

Management experience - 3+

Date Posted: 23 May 2025
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