Adecco Creative and Marketing is partnering with a large banking company for a Social Media Marketing Analyst. This contract assignment has hybrid attendance required in Richmond Va 3 days a week. The ideal candidate will bring deep expertise in BI tools, social listening platforms, and content site analytics, with hands-on experience in tools such as Tableau, Google Looker, Sprinklr, and Google Analytics.
Payrate: 23-25hr / 1 year contract assignment
Key Responsibilities:
- Develop and implement an integration strategy that combines social analytics, content site analytics, and social listening insights across multiple teams as the data ecosystem expands.
- Lead project check-in meetings with cross-functional stakeholders to ensure alignment and progress.
- Act as a primary point of contact for analytics-related and data integration questions across teams.
- Monitor industry trends and competitor strategies to identify short- and long-term opportunities and risks.
Basic Qualifications:
- Bachelor's Degree or equivalent military experience.
- Minimum of 4 years' experience in marketing or business analytics.
- At least 2 years' experience in social media and content site analytics.
Preferred Qualifications:
- Proven experience working with marketing teams to develop and execute data-driven strategies.
- Experience developing metrics frameworks and analytics strategies.
- Familiarity with collaborating with data analysts and/or engineers to define requirements for analytics-ready pipelines.
- Background in financial services or other highly regulated industries is a plus.