Marketing Analyst

Location: Manhattan, NY (onsite M/T/W)Job Type: W2 hourly contract through end of Nov 2025Compensation Range: $50-60/hrOn behalf of our financial services client, we are seeking a Marketing Analyst to join their Lifecycle Marketing team. The Lifecycle Marketing team sits within Customer Marketing & Experience (part of the Marketing Growth and Innovation organization of Card Services, a key business within Client's Consumer & Community Banking group.

) The team is responsible for maximizing lifetime value by driving engagement and retention of our existing consumer credit card customers through strategies and marketing programs across key moments in a customers' lifecycle.The individual will support the execution of marketing strategies across Client owned channels (ie, email, webpages, mobile app, etc.) to support customer engagement campaigns.

In this role, you will be partnering closely with Product, Digital, Performance Marketing, Campaign Execution, Data & Analytics, and Creative Agency teams.This is a hybrid role and is onsite Monday, Tuesday, Wednesday in Manhattan, NYC, NY. Consultants must provide their own equipment on WFH days.

What They're Really Asking For:They need someone to help track what's happening across their digital platforms (like websites and apps), turn that raw data into something useful, and help the business make smarter decisions with it.Broken Down:Figure out what data needs to be collected - like what users are clicking, where they drop off, and how well things are performing.Work with tech and business teams to make sure that data is captured correctly and turned into something you can actually use.

Use tools like Adobe Analytics, SQL, and Tableau to pull together data from different systems, analyze it, and turn it into insights.Build reports and dashboards that show key metrics, trends, and customer behaviors - so teams can see what's working and what's not.Think of it like being the bridge between data, technology, and the business - making sure the right data is collected, understood, and used to improve performance.

Responsibilities:Support creative development for campaigns.Flawless marketing execution across email, digital, and mobile channels.Manage timelines and deliverables for campaigns to ensure schedules are met.

Partner across various stakeholders to support initiatives.Track, measure and report on performance of campaigns.Other responsibilities as needed.

Qualifications:Bachelor's Degree preferred.5+ years of marketing analytics experience required.Proficiency in SQL, Tableau, and Adobe Analytics.

Expert experience developing and deploying email campaigns required.Project management experience preferred.Experience in financial services a plus.

This role is located in New York City (alternate Location: Wilmington, DE) with a commitment until Nov. 2025.Skills:Be a results-oriented self-starter with strong problem-solving and time management skills.Prioritize and manage multiple complex initiatives concurrently.

Communicate effectively and confidently with numerous stakeholders.Promote a strong control environment, adhere to procedures, while maintaining a customer first mindset.Thrive in a fast-paced environment and highly adaptable.

Job ID: Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact (see below)

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic.

Category:Marketing & Biz Dev,