Overview Growth Marketing Coordinator
Reports To: Director of Marketing
FLSA Status: Exempt
Direct Reports: No
Department: Marketing
Location: Hybrid (St. Louis, MO, or Austin, TX, area)
A tech-enabled, multidisciplinary healthcare organization,
EmpowerMe Wellness is on a mission to improve the lives of seniors. EmpowerMe enriches senior living communities nationwide through our fully integrated healthcare model, which features on-site care coordination, therapy, and pharmacy services. Headquartered in St. Louis, Missouri, our 3,500+ team members drive positive outcomes and build healthier, happier tomorrows for older adults. To learn more, visit today.
Responsibilities The Growth Marketing Coordinator is key to expanding EmpowerMe Wellness' market presence through data-driven marketing strategies. This role collaborates with the Senior Digital Marketing Manager in managing digital campaigns and social media content while owning CRM workflows, pre- and post-event lead nurturing, and marketing analytics.
They will also support the Sales team's event marketing and lead generation efforts. This includes collaborating with Sales to identify high-value events and ensuring alignment on event strategy, messaging, and pre- and post-event follow-up. The ideal candidate is highly organized, detail-oriented, and passionate about leveraging marketing data to drive business growth.
Your essential duties include the following: - Content & Social Media Management
- Collaborate with the Senior Digital Marketing Manager to develop and schedule social media content for pre- and post-show events and campaigns
- Support content development for newsletters, case studies, and marketing collateral to position EmpowerMe Wellness as a thought leader in the senior living industry
- CRM & Marketing Automation
- Oversee CRM workflows, ensuring leads are properly entered, tracked, nurtured, and reported
- Develop and maintain automated email sequences and follow-up campaigns to improve lead conversion
- Work closely with sales teams to align marketing automation with sales processes
- Event Marketing, Sponsorships & Lead Generation
- Work closely with Sales to ensure alignment on event strategy, messaging, and post-event follow-up
- Collaborate with the Sales team to identify high-value events and opportunities for lead generation
- Assist in organizing and promoting industry events, sponsorships, and community engagements, ensuring sponsorship decisions support and strengthen client relationships
- Coordinate all marketing assets for events and track lead generation efforts post-event
- Analyze event ROI to inform future participation and strategy
- Data Analytics & Performance Optimization
- Monitor key marketing KPIs across digital channels, including engagement metrics and lead generation
- Generate reports and insights on campaign performance, making recommendations for optimization
- Support A/B testing initiatives for emails, landing pages, and paid ad campaigns
- Other Duties
- Perform other duties as assigned that are consistent with qualifications, professional practices, and ethical standards
- Tasks and responsibilities are subject to change at your supervisor's discretion
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Qualifications- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of experience in digital marketing, content marketing, or growth marketing, with a focus on execution and performance tracking
- Experience working with CRM and marketing automation tools (e.g., HubSpot, Salesforce, or similar)
- Experience with data analytics tools (Google Analytics, Excel, etc.)
- Strong analytical mindset and ability to interpret data for campaign optimizations
- Familiarity with paid media (social, search, or display ads)
- Excellent organizational and project management skills
- Strong written and verbal communication skills
- Ability to work both independently and collaboratively in a fast-paced environment
- A sense of professional curiosity, desire to learn new things, and to find/recommend solutions to problems
- Drive to achieve and exceed goals and the ability to motivate others to do the same
- A high level of professionalism, customer service, and friendliness in all interactions with employees, residents, and visitors throughout the organization
Computer Skills: Strong working knowledge of Microsoft Office programs (including Word, Excel, PowerPoint, and Outlook). Experience with data analytics tools such as Google Analytics and Excel, as well as CRM platforms (HubSpot, Salesforce, or similar).
Work Environment & Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. An individual should possess the physical ability to lift/move 50lbs, maintain a stationary position, move freely, operate equipment, ascend/descend freely, position self to reach equipment above or below average standing height, and communicate with employees throughout the organization. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; sit; stoop; walk; use hands and fingers to handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
This employer is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with the employer.