Trefoil Group is growing. Trefoil is seeking a Marketing Account Executive to join our growing organization.
The Account Executive is responsible for supporting the execution of integrated marketing communications programs for assigned clients. This position involves the execution of marketing strategies and supporting the development of project scope, timelines, budgets, client relationships, and overall project success. A mid-level position in marketing, the Account Executive role is client-facing and requires a basic degree of business acumen with strong customer service, relationship, and communication skills. Works under general supervision. Has general proficiency in the specific area of discipline.
OVERVIEW OF DUTIES AND RESPONSIBILITIES:
- Interact with client representatives and stakeholders. Build and maintain strong working relationships with clients, team members and external vendors to ensure client objectives are met.
- Execute strategic plans for assigned accounts, projects, and integrated marketing communication programs as developed by senior management.
- Proactively drive programs forward across multiple accounts through leadership and with integrity to meet client objectives and agency revenue goals.
- Effectively manage projects across an integrated account team to produce desired client results while also functioning as an individual contributor.
- Looks ahead to establish a framework for upcoming projects and initiatives.
- Coordinate marketing programs with varying levels of complexity, cost, time constraints, and staffing needs (internal and external staffing).
- Coordinate and actively participate in all stages of project development including set up, research, strategy, design, campaign development, and reporting.
- Produce content across multiple channels; execute public relations programs, manage the development of websites, and execute digital and social programs. Ensure quality and consistency with appropriate writing styles for target audience and channel.
- Utilize management tools and agency processes to deliver high quality, error-free work on-time and on-budget.
- Forecast and track budgets by account. Support the creation of Statements of Work (SOWs) and program budgets. Provide accurate scope and cost estimates to clients in instances of project deviations from original scope or budget. Respond to changing demands and deadlines of accounts' needs by providing appropriate solutions.
- Liaise directly between clients and all internal and external resources (including vendors) to communicate client needs and goals along with project specifications ensuring that project scope and needs is understood by all parties. Provide clarification when there is ambiguity.
- Maintain a vested interest in getting to know client brands and initiatives to better market their products through the best channels.
- Proactively inform agency leadership of any issues or delays to assigned projects or clients.
- Identify upsell opportunities with existing client accounts as appropriate.
- Manage client expectations to ensure delivery of the highest quality service and product.
- Stay current on marketing trends, technologies and best practices.
- Attend client meetings and develop recaps and status reports.
- Contribute to new business as needed.
QUALIFICATIONS AND REQUIREMENTS:
- Bachelor's degree in Marketing or related field or equivalent experience.
- 2+ years related marketing experience. Prior agency experience preferred.
- Passion for making your customers and team successful.
- Ability to work cross-functionally and with a wide range of employees with different skill sets.
- Organized; with the ability to prioritize multiple projects and meet deadlines.
- Possess a strong attention to detail ensuring quality standards are achieved.
- Must have excellent verbal and written communication skills as well as presentation skills.
- Ability to engage in proactive and regular communication with executives and team leaders at all levels.
- Good active listening skills required.
- Assertive and confident to ask questions to gain additional clarity and understanding.
- Ability to juggle multiple tasks simultaneously and handle stressful situations in a professional manner.
- Intermediate to advanced level proficiency with MS Office Suite of applications.
- Computer proficiency with ability to learn new software systems.
- Propensity for relationship building.
- Possess a positive, team player, "Whatever It Takes" attitude.
- Self-directed, goal-oriented and flexible, enjoys working in a fast-paced at times challenging environment.