Market Research Manager III

The Market Research Manager will design, implement, manage, analyze, and effectively communicate market research initiatives across pipeline, inline franchise/TA . The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research and partner with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

KEY RESPONSIBILITIES:

• Act as a market research lead and intelligence partner for TA/Asset Marketing, focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the space.

• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.

• Perform thought-provoking and sophisticated syntheses of learnings to develop actionable insights and recommendations that shape strategies and tactics.

• Collaborate with the analytics team to address burning business questions and provide holistic recommendations to the marketing organization.

• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.

• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.

• Demonstrate thoughtful confidence in presentation of learnings across different levels of the organization.

• Appropriately manage and collaborate with research suppliers.

• Monitor and manage research programs within budget and identify opportunities for cost savings where appropriate.

• Ensure all activities are conducted in accordance with financial and ethical compliance guidelines.

CRITICAL QUALIFICATIONS:

• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.

• 5+ years relevant market research experience required.

• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.

• Expert knowledge of qualitative and quantitative market research methodologies.

• Excellent oral and written communication, presentation, and interpersonal skills

• Proven ability to effectively collaborate and influence in a heavily matrixed environment

• Demonstrated ability to manage a wide variety of projects and multiple priorities

• Experience managing external agencies

• Experience in pharmaceutical or a related industry is a plus but not required