Position Title: Market Research and Insights Specialist
Location: 20400 Stevens Creek BLVD., Suite 100, Cupertino, CA 95014, USA
Employment Type: Full-time
Reporting to: Sales Director/VP
Section: Platform
About the Job: We are seeking a motivated and dynamic Market Research and Insights Specialist to join our team. In this role, you will be the face of the company at domestic and international industry exhibitions, summits, and business negotiations, significantly boosting our market presence. The ideal candidate is skilled in gathering exhibition data and competitor insights, crafting detailed reports, and delivering actionable optimization strategies. This position also involves coordinating efforts across various departments, such as R&D, sales, and product teams, to ensure seamless communication and collaboration.
Key Responsibilities: - Exhibition and Industry Event Management: Attend and represent the company at key industry events, managing booth design, material preparation, customer engagement, and business negotiations to uphold our brand's positive image and visibility.
- Market Insights and Competitive Analysis: Keep a close eye on industry trends, competitor activities, and shifts in consumer demand, regularly providing comprehensive market analysis reports that offer valuable insights for product positioning, pricing strategies, and channel development.
- Cross-Departmental Communication and Coordination: Leverage your coordination skills to align resources from R&D, sales, and product teams, facilitating effective communication to drive project success.
- Customer Relationship Maintenance and Expansion: Build and nurture strong relationships with industry clients and partners while supporting the sales team in customer engagements to identify needs and enhance business collaboration.
Job Requirements: - Fluent in Chinese and English, with strong listening, speaking, reading, and writing skills.
- Bachelor's degree or higher.
- Minimum of 3 years of experience in market insights, preferably with a background in exhibition and event curation.
- Experience in the manufacturing or consumer electronics sectors is a plus.
- Excellent interpersonal communication and problem-solving abilities.