Market Research Analyst I

Market Research Analyst I

Location: Overland Park, KS
Company: DataMap
Client Work:

Why Join DataMap?

At DataMap, we are rapidly expanding our marketing capabilities and seeking a sharp, detail-oriented Market Research Analyst I to help us understand our industry, customers, and competitors. You'll work directly with leadership, conducting research that informs strategic decisions, sales initiatives, and branding efforts.

This is a high-impact, entry-level role perfect for recent graduates or professionals with a background in journalism, communications, marketing, or business analytics who are eager to dive into data-driven research. If you love uncovering trends, analyzing competitive landscapes, and supporting marketing strategy, this is your chance to make an impact in a fast-growing company.
Role Overview

As a Market Research Analyst I, you will help DataMap refine its positioning by gathering insights into the industry, our competitors, and target customers. You will work cross-functionally with leadership, sales, and business development to analyze trends, interpret data, and deliver actionable recommendations that shape marketing campaigns, content strategy, and product positioning.
Key Responsibilities

Industry & Market Analysis

• Research industry trends, emerging technologies, and competitive positioning.
• Analyze customer pain points and business needs to refine marketing messages.
• Create concise research reports to support leadership and sales teams.

Competitor & Product Research

• Conduct competitor research, identifying strengths, weaknesses, and market opportunities.
• Analyze pricing models, go-to-market strategies, and differentiation tactics.
• Assist in tracking competitor marketing campaigns and customer engagement.

Customer Insights & Data Interpretation

• Gather data on potential customers and help define our ideal client profiles.
• Support customer surveys, interviews, and feedback collection for strategy refinement.
• Compile insights into presentations and reports to guide decision-making.

Marketing Strategy Support

• Work with leadership to ensure market research translates into actionable strategies.
• Support content development, social media messaging, and lead generation efforts.
• Identify potential partnership and branding opportunities based on research findings.

Qualifications

• Bachelor's degree preferred (Marketing, Journalism, Communications, Business, Data Analytics, or related field).
• Strong analytical and research skills with the ability to synthesize complex data.
• Excellent writing and storytelling abilities-ideal for journalism or research-focused grads.
• Interest in market intelligence, business strategy, and data-driven decision-making.
• Proficiency in tools like Google Sheets, Excel, Tableau, or basic SQL is a plus.
• Adaptable, detail-oriented, and eager to take ownership of projects.

Benefits & Perks

• Competitive salary & performance-based bonuses.
• Unlimited vacation & flexible work environment.
• Free catered lunch.
• 401(k) with employer match.
• Health insurance with generous employer contribution.
• Hands-on mentorship & career development opportunities.

Why Apply?

• Work directly with a C-level executive and gain exposure to high-level business strategy.

• Define your role and make an impact in a fast-growing company.

• Develop elite research, strategy, and analytical skills while shaping DataMap's marketing capabilities.

• Be part of an innovation-driven company that values strategic thinking and efficiency.

Apply today. Even if you don't meet every requirement, we encourage motivated candidates eager to learn, innovate, and grow.