Market Manager - San Francisco or Bay Area based

Fremont, California

Owl's Brew
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About Owl's Brew

Owl's Brew is a female-founded start start-up that creates clean boozy beverages. Our line of spiked & sparkling teas are fresh-brewed and made with only good, whole, ingredients. Owl's Brew can be found at Whole Foods, Trader Joe's, Harris Teeter, Wegmans, Yankees Stadium, Disney World, and Sofi Stadium, among others.

Role

This role supports the Sales team and reports to the Regional Sales Manager. This individual will manage our state business plan; maintain account call points; maintain & develop accounts (chain, general market, on-premise); and will check on execution as requested by Chain team.

KEY RESPONSIBILITIES

HOME MARKET - FIELD
  • Call on, manage & develop targeted regional accounts - both on and off premise.
  • Develop and execute programs, promotions, partnerships, and account support, and track success
  • Gain key package authorization, proper pricing, displays, and shelf space within national and regional off-premise chains
  • Review reports/analysis to identify opportunities
  • Work with Distributor reps
REGIONAL MANAGEMENT
  • Distributor Management
  • Track identified metrics, providing timely performance reports and create and execute to further grow business
  • Excellent communication with Distributor Brand Managers, and the distributor team
  • Schedule and present at GSMs, and run Quarterly Business Reviews
  • Monthly meetings with key distributor personnel to discuss current performance and develop plans to reach our shared goals
  • Monitor inventory & sales volume goals for wholesalers within market
  • Utilizes industry data tools (VIP, Nielsens) to analyze and develop weekly and monthly sales strategy.
  • Deploys relevant tactics, including GSMs, Market Visits, Ride Withs
  • Sales Management
  • Manage regional chain business and execute tactics for chain growth YOY
  • Manage prospects, acquire new business and grow points of distribution (call points for current & new business)
  • In field 4 days/week
  • Account management
  • Account visits, demos, on-premise samplings & events)
  • Establish distribution, display, feature ad, retail promotion, samplings and shelf assortment against objectives
Job Requirements:
  • Bachelor's Degree required
  • 3+ years experience in Regional Accounts or Sales experience
  • 3+ years distributor management
  • 6+ years experience in the beer or spirits industry
  • Excellent organizational and communication skills
  • Entrepreneurial mindset
  • Proficient in Excel, IRI, VIP, project management software, CRM software
  • Accustomed to working with Nielsens
  • Must be able to lift 50LB
BENEFITS/COMPENSATION
  • Salary commensurate with experience
  • Bonus Structure
  • Health Care Allowance
  • Paid Time Off
  • Mileage reimbursement
Date Posted: 03 June 2025
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