Key Responsibilities
- Conduct market research and demographic analysis to identify consumer trends and inform community positioning strategies.
- Deliver written and verbal reports-including charts, graphs, and presentations-to support strategic decision-making across divisions.
- Perform regular competitive analyses to guide positioning of current and upcoming communities.
- Lead feasibility and market positioning studies for all prospective land acquisitions.
- Execute in-depth fieldwork to assess market dynamics, submarket perceptions, competitive landscapes, and buyer preferences.
- Track and analyze competitor activity for both active and future developments.
- Partner cross-functionally with departments such as Land Acquisition, Sales, Finance, and Procurement to align strategy.
- Present key market insights and competitive intelligence to Division leadership.
- Support and contribute to annual strategic planning efforts.
- Take on additional responsibilities as needed to support team objectives.
Leadership & Team Management
- Ensure the department is staffed appropriately to meet business needs.
- Utilize effective recruiting and selection practices to build and retain high-performing teams.
- Delegate tasks based on team members' strengths and capabilities.
- Conduct performance evaluations and recommend compensation actions in alignment with individual achievements.
- Identify internal and external development opportunities to foster employee growth.
- Create pathways for advancement through mentoring, training, and hands-on learning.
- Provide ongoing coaching and feedback in line with technical competencies and leadership behaviors.