Manager Performance Marketing

About Foxit

Foxit is a leading global software provider of fast, affordable, and secure PDF solutions that are trusted by over 700 million users worldwide. We are remaking the way the world interacts with documents through cutting-edge technologies in SaaS, AI, and cloud services. At Foxit, we pride ourselves on building intuitive, high-performance solutions - and we're looking for passionate individuals to join us on our growth journey.

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About the Role

We are seeking a Manager, Performance Marketing (PPC & Programmatic) to take full ownership of our paid digital acquisition engine. This high-impact, hands-on role is responsible for building, executing, and optimizing cross-channel paid media campaigns that drive opportunity pipeline, lead generation, and customer acquisition.

You will lead paid search, display, and programmatic media strategies across platforms such as Google Ads, Microsoft, Meta, and DV360 (or comparable programmatic platforms), with a strong focus on data-driven experimentation and ROI maximization.

This is an exciting opportunity for a growth-minded, data-driven marketer to help scale Foxit's digital footprint globally in a collaborative, fast-paced environment.

Key Responsibilities

Plan, execute, and optimize full-funnel paid media campaigns across Google Ads, Microsoft, Programmatic (DV360 preferred), and Meta (Facebook/Instagram).

Own daily hands-on campaign management: audience targeting, keyword bidding, ad creation, budget pacing, A/B testing, and optimizations.

Drive continual performance improvements through test-and-learn experiments on messaging, audience segmentation, landing pages, and bidding strategies.

Analyze performance data from ad platforms, GA4, Salesforce, and other marketing tools to generate actionable insights and recommendations.

Collaborate cross-functionally with the broader marketing, sales, and creative teams to ensure strategic alignment across demand generation programs.

Deliver regular reporting on campaign KPIs, trends, insights, and next-step optimizations to marketing leadership.

Manage spend effectively within assigned budgets to achieve the highest possible ROI and qualified lead volume.

Stay current on paid media trends, ad tech innovations, competitive activity, and platform updates, sharing insights proactively.

What You Bring

4+ years of hands-on paid media experience managing PPC and programmatic advertising campaigns (Google Ads, Microsoft, Meta, and DV360 or equivalent).

4+ years of experience in paid media operations within advertising pipelines - including campaign planning, audience segmentation, platform optimization, and reporting.

Strong expertise in Programmatic Display, including DSP management, PMP deals, retargeting, and dynamic creative.

Deep experience with lead generation marketing, preferably in B2B, SaaS, or technology sectors.

Solid understanding of performance marketing metrics, attribution models, conversion tracking, and marketing funnel dynamics.

Strong analytical skills with working knowledge of GA4, Salesforce, and/or business intelligence tools (e.g., Datorama, Power BI) a strong plus.

Proven ability to manage budgets, optimize for CAC, and maximize LTV with a performance-driven mindset.

Excellent communication skills - able to translate technical data into actionable business insights.

Comfortable operating both strategically and tactically in a high-growth, dynamic environment.

Experience with SaaS, subscription-based models, or digital software companies is highly preferred.

Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Why Join Foxit?

Be part of a global technology company experiencing rapid growth.

Work in a dynamic, collaborative, and entrepreneurial culture.

Enjoy flexible working arrangements (hybrid schedule).

Competitive salary, bonus, and benefits.

Opportunities for professional development and career growth.