Location: West Palm Beach, FL Reports to: Directors of Creative & Client Operations
Overview: Digital Resource is looking for a
strategic, people-first Manager of Social Media Services to lead our social media department. This role demands more than social media expertise - we're seeking a proven leader who has
managed teams of 8-12 specialists, conducted
performance reviews, and driven both team development and client success. You'll oversee the execution of innovative social media strategies while nurturing a high-performing team aligned with key business and client objectives.
Key Responsibilities: - Lead, mentor, and manage a team of social media specialists, fostering a collaborative, innovative, and results-driven environment.
- Conduct regular one-on-ones, performance evaluations, and implement development plans to grow team capabilities.
- Develop and execute comprehensive social media strategies to boost brand presence, engagement, and conversion across platforms (Facebook, Instagram, LinkedIn, etc.).
- Monitor KPIs, analyze performance metrics, and optimize strategies to ensure consistent achievement of targets.
- Oversee and refine boosted content strategies to maximize ROI (experience with ad campaigns is a plus).
- Collaborate with designers, content creators, and account teams to ensure cohesive messaging across all digital touchpoints.
- Stay current with social media trends, platform updates, and emerging technologies to drive continuous innovation.
- Champion community engagement, ensuring timely responses to enhance brand loyalty.
- Develop and deliver training sessions to elevate internal social media best practices.
- Proactively identify opportunities to enhance client outcomes and campaign effectiveness.
Qualifications: - Bachelor's degree in Marketing, Communications, or related field (or equivalent proven work experience in conjunction with the other requirements).
- Proven experience as a Social Media Manager with at least 2+ years of team leadership in a digital marketing or agency setting.
- Demonstrated ability to conduct performance reviews and lead team development initiatives.
- Deep understanding of social media platforms, algorithms, and growth tactics.
- Strong analytical mindset with experience using social media analytics tools.
- Excellent written communication, editing, and storytelling abilities.
- Creative thinker with a passion for innovative content and campaign ideation.
- Strong organizational and project management skills, capable of handling multiple priorities.
- Collaborative communicator, adept at working across teams and with clients.
What We Offer: - Competitive salary + full benefits package.
- Career growth opportunities within a fast-paced, innovative agency environment.
- A supportive team culture driven by creativity, collaboration, and measurable success.
- Work from our headquarters in West Palm Beach, FL