Manager of Marketing Performance & Analytics

Overview

At RPM, we're in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

The Position: The Manager of Marketing Performance & Analytics is responsible for developing and implementing best practices, processes, and tools that enhance property marketing effectiveness across the organization. This role serves as the central resource for property marketing managers, providing strategic guidance, system and reporting enhancements, and data-driven insights to optimize marketing performance. The Senior Manager
plays a key role in identifying and solving reporting gaps, implementing automated reporting solutions, and building a robust data library with a focus on data integrity. Additionally, this position is responsible for identifying portfolio-wide data trends, developing ROI metrics and KPIs, and uncovering opportunities for more predictive performance data to drive smarter marketing decisions. The role also scales best practices and educational resources across the property marketing team while acting as the primary liaison between property marketing and internal teams, including digital marketing, business intelligence, Salesforce, and data and analytics-to develop and implement industry-leading best practices.

Responsibilities

• Develop and scale best practices for property marketing managers to improve lead generation, unit turnover, and resident engagement
• Establish standardized processes and procedures for property marketing operations, ensuring consistency and efficiency across the portfolio
• Identify and solve reporting gaps, working cross-functionally to enhance marketing data accuracy and accessibility
• Lead efforts to implement automated reporting solutions that improve efficiency and enable real-time performance tracking
• Build and maintain a centralized data library, ensuring data integrity and providing marketing teams with accurate, actionable insights
• Identify portfolio-wide data trends to enhance marketing strategy and effectiveness
• Develop ROI metrics and KPIs to measure marketing impact and drive continuous improvement
• Uncover opportunities for predictive performance data, helping to refine marketing strategies and optimize decision-making
• Provide training and ongoing education to marketing teams on processes, reporting tools, and data interpretation to ensure consistent execution
• Serve as the primary liaison between property marketing and key internal teams (digital marketing, business intelligence, Salesforce, data and analytics) to align on best practices, reporting, and technology solutions
• Collaborate with IT and vendors to enhance marketing technology platforms, ensuring they support efficiency, reporting, and performance optimization
• Oversee the development and refinement of dashboards and reports, ensuring they deliver meaningful insights into marketing effectiveness and ROI
• Analyze trends and performance data to identify opportunities for improvement and provide strategic recommendations for optimizing marketing campaigns and budget allocation
• Support marketing managers in interpreting data insights, helping to refine strategies for maximum impact
• Partner with external vendors and internal stakeholders to ensure marketing tools, platforms, and reporting align with industry best practices

Qualifications

Education & Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Experience may substitute for education
• Seven years of experience in marketing, with at least three years in a property marketing management role
• Knowledge of property marketing strategies, including digital marketing, social media, SEO, PPC, and lead nurturing.
• Knowledge of real estate and multifamily housing market trends, leasing cycles, and consumer behavior.
• Knowledge of strategic, data-driven marketing approaches to enhance performance across the organization.
• Skilled with CRM systems, marketing automation tools, and reporting platforms (e.g., Google Analytics, BI tools, etc.).
• Skilled in collaborating with cross-functional teams to drive marketing initiatives and business growth.
• Skilled in leveraging data insights to develop and refine marketing strategies that enhance organizational performance.
• Skilled in analytic and data interpretation, with the ability to translate insights into actionable marketing strategies.
• Skilled in project management and organizational, with the ability to oversee multiple initiatives simultaneously.
• Ability to communicate effectively both verbally and in writing
• Ability to exercise independent judgment in developing marketing best practices, training programs, and performance optimization strategies
• Ability to anticipate market shifts and proactively adjust marketing strategies for competitive advantage
• Ability to drive innovation and continuous improvement in property marketing operations

Physical Requirements:

• May be required to sit or stand for extended periods of time
• Must be able to read documents, computer screens and data
• Must be able to hear and understand verbal communications in person and over the phone or computer
• May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
• Must be able to operate a computer, keyboard, mouse and other office equipment

Work Environment:

• This is a hybrid role, requiring the associate to work in our Dallas office 3 days per week
• The office is an open setting which may include bright lights, constant noises and distractions

Company Information

Join RPM Living and experience exceptional benefits designed to enhance your life.

• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.

RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.

RPM Living is an Equal Opportunity Employer.