Top Ten Liquors is a 15-store liquor retail chain with a fast-growing e-commerce business generating over $3.5M in online sales today. But we're just getting started.
We have a clear vision:
Make the digital revenue driver
Expand into legal THC shipping, including out-of-state where allowed
Optimize our marketplace presence (DoorDash, Instacart, & others) while improving profitability
Leverage our 150,000+ member Club loyalty program to drive repeat business & long-term customer value
We need an entrepreneurial leader to own & execute this strategy. This isn't a corporate e-commerce role where you maintain a status quo.
This is a builder's role-you will be responsible for growing direct-to-consumer (DTC) sales, launching new revenue streams, & maximizing digital profitability. If you thrive in a fast-moving, results-driven environment where success is rewarded in real dollars, not just a salary, this role is for you.
Your Mission 1. Scale into a Leading DTC Platform (50%)- Make the primary e-commerce revenue source, shifting customers from third-party apps to direct purchases.
- Increase website traffic & conversions through SEO, paid ads, email, SMS, & digital marketing-while demonstrating clear ROI to justify spend.
- Optimize website UX, mobile performance, product discovery, & checkout flow to drive repeat purchases.
- Leverage the Club Loyalty Program to create exclusive online offers, personalized deals, & retention incentives.
- Launch new revenue-driving initiatives like subscriptions, exclusive online offerings, & targeted promotions for Club members.
- Develop cross-channel strategies to reduce reliance on third-party platforms (DoorDash, Instacart) by shifting high-value customers to direct purchases.
2. Build & Launch a Compliant THC Shipping Program (25%)- Develop a legal, scalable framework for THC shipping in Minnesota & out-of-state where allowed.
- Partner with internal team to establish a secure, efficient shipping operation.
- Identify carrier partnerships & age verification solutions for seamless delivery.
- Launch customer education & marketing initiatives to position Top Ten Liquors as the leading THC e-commerce retailer.
- Monitor industry trends & exp& strategically as regulations evolve.
3. Optimize & Profitably Grow Third-Party Marketplaces (10%)- Manage & enhance DoorDash, Instacart, & other third-party delivery platforms for profitability, not just volume.
- Optimize pricing, promotions, & featured placements to drive high-margin revenue on these channels.
- Improve fulfillment efficiency to reduce costs & increase margins.
- Develop cross-channel strategies to transition high-value customers from marketplaces to direct purchases on .
4. Use Data & Retention Strategies to Drive Growth (10%)- Analyze Club loyalty data to optimize customer retention & repeat purchase behavior.
- Develop & implement personalized e-commerce promotions targeting Club members to increase engagement.
- A/B test loyalty-driven online offers, referral incentives, & retention strategies.
- Work with marketing to ensure that Club rewards & benefits are effectively promoted across digital channels.
- Demonstrate ROI on all digital marketing spend (SEO, paid ads, email, SMS, & promotions) to justify continued investment.
5. Enhance & Digitally Optimize the Club Loyalty Program (5%)- Use Club data to drive e-commerce revenue growth.
- Implement personalized email, SMS, & digital offers based on Club purchases.
- Ensure seamless integration of Club rewards into the online shopping experience for easy redemption.
What We're Looking For- 5-7 years of e-commerce experience, with at least 3-5 years in a leadership role.
- Proven success scaling a DTC e-commerce business-this is not a maintenance role.
- Experience with Shopify, BigCommerce, City Hive, or other e-commerce platforms.
- Strong knowledge of digital marketing (Google Ads, Meta, email, SMS, SEO, CRO) with demonstrated ability to prove ROI on ad spend.
- Comfortable with third-party delivery platforms (DoorDash, Instacart, Uber Eats).
- Entrepreneurial mindset-you don't just manage, you build & grow.
- Experience in alcohol, THC, or other regulated industries is a plus.
- Highly analytical-you make data-driven decisions & optimize for profitability, not just revenue.
Why This Role is Different- This is an entrepreneurial opportunity, not just another job.
- You're in control of your earnings-your compensation grows as you scale the business profitably.
- You'll launch & build something new-from THC shipping (including out-of-state) to high-margin digital revenue streams.
- You'll be trusted to lead & execute-not just follow directives from a corporate HQ.
- If you're looking for a stable corporatee-commercerole, this isn't it. If you want to rune-commercelike it's your own business-while sharing in the upside-you belong here.