Job Summary:
Our Atlanta based client is seeking an experienced Market Research Manager to lead their market research efforts. The ideal candidate will have comprehensive experience in all aspects of the market research process; scoping/designing research events, implement insights strategies, analyzing data, and (most important.) delivering actionable insights to guide the company's marketing, product development, and overall business strategies.
Responsibilities
- Manage all phases of research projects, from initial planning and design to data collection, analysis, and reporting
- Design and execute comprehensive market research programs to gather insights on market trends, consumer behavior, and competitive landscape
- Design and execute research studies to gather insights on potential homebuyers' preferences, needs, and purchasing behavior
- Develop and present detailed reports and presentations to stakeholders, translating complex data into clear, actionable recommendations
- Collaborate with cross-functional teams, including marketing and product development to integrate research findings into business strategies
- Ensure the accuracy, reliability, and integrity of research data
- Monitor and evaluate the effectiveness of research methodologies and tools, continuously improving processes
- Develop and manage research budgets and timelines
- Analyze complex data sets using statistical software and advanced analytical techniques to identify key trends and insights
- Manage relationships with external research vendors and partners
Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a related field;
- Minimum of 5 years of experience in market research or a related field
- Proven track record of managing market research projects from start to finish
- Strong project management skills and ability to handle multiple projects simultaneously
- Strong analytical and critical thinking skills
- Strong Intellectually Curiosity
- Proficiency in statistical software and data analysis tools
- Excellent written and verbal communication skills
- Experience with both qualitative and quantitative research methodologies (particular emphasis on Quantitative)
- Expertise in survey design and data collection methods
This role offers an exciting opportunity to drive data-driven decision-making and shape the strategic direction of our company. The ideal candidate will be passionate about market research, have a keen eye for detail, and possess the ability to translate complex data into actionable business insights.