Manager Field Marketing

Company Description

The Field Marketing Manager (FMM) is responsible for establishing a strong local presence for Red Bull by aligning with global and national strategies and priorities. They develop robust networks with opinion leaders and key influencers both on social media and in offline settings. The FMM creates and executes marketing initiatives across the four main pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. They utilize opportunities in On Premise, Off Premise, and New Business environments while addressing local needs. FMMs embody our dedication to giving the global brand a local identity by crafting marketing plans based on consumer and product insights, and they guide their teams towards exceptional execution. The FMM works directly in the field to bring the brand to life in the local community.

Job Description

DIRECTION

Incorporate global and national Red Bull priorities, strategies, and philosophy into local operations to create a regional representation of our global brand.

Ensure a thorough comprehension of consumer behavior across various fields in the region, which will serve as the foundation for generating and executing local ideas.

Develop initiatives and programs that enhance brand image and deepen understanding of product functionality at a local level, in collaboration with the regional and national sports, culture, and brand marketing teams.

Take the lead in gathering regional intelligence and sharing market insights (such as consumer trends and competitor activities) with the regional/national team.

Collaborate with regional sales teams to foster both mental and physical availability of the product within On Premise, Off Premise, and New Business environments, ensuring easy access to the product in every field marketing activity.

Work cross-functionally to manage internal and external requests according to the priorities set in the annual business plan.

APPEAL OF LOCAL PRIDE

Create and support local key events, scenes, and marketing opportunities that align with Red Bull's brand values and resonate with the local consumer and media landscape, emphasizing participation.

Ensure every consumer interaction with the brand is positive, achieved through attention to detail and premium execution at events and all other field marketing activities.

Maintain a keen focus on both "consumer" and "brand" in every initiative, ensuring communication effectively and efficiently reaches the target audience.

Enhance selected third-party events by determining the appropriate level of Red Bull brand support and branding, with the objective of boosting brand visibility and product usage in relevant environments.

Establish a top-tier network and build lasting relationships with the region's key influencers, including local authorities, sports, fitness, and cultural opinion leaders pertinent to our target audience, entrepreneurial communities, and local media outlets across TV, radio, print, digital, and social platforms.

Work closely with Sports Marketing teams to integrate Red Bull athlete activations into plans, creating comprehensive 360-degree strategies to extend reach.

Collaborate with regional sports event marketing to utilize the Event Vehicle program effectively, aiming to engage and surprise consumers.

INNOVATION

Gain insight into current generational trends by maintaining proximity to our consumers and engaging with our networks across various sectors.

Encourage the local team to contribute ideas for field activities, leveraging their university lifestyle experiences to identify consumer trends influenced by technology, digital developments, or social dynamics at an early stage.

Develop fresh and creative concepts that embody the brand, tapping into local networks, cultural scenes, and influential figures, while executing these ideas with a balanced application of the four pillars of the marketing mix. This approach should be informed by your understanding and ownership of regional and global priorities, as well as national goals.

Ensure that digital and social media are central aspects of every field marketing initiative. Identify and strategically support cross-marketing opportunities involving sales, marketing, and Red Bull Media House.

CAPABILITIES AND ENABLING STRUCTURE

Act as a role model by consistently embodying Red Bull values in a motivating and inspiring manner. Recruit, hire, train, and manage FMSs who align with the brand, exhibit the Red Bull attitude, and are ideal for field scenarios.

Guide FMSs in sourcing, hiring, and training their Student Marketeers, overseeing all hiring decisions. Establish regional objectives and clear goals for FMSs to guarantee accountability for their key deliverables and conduct ongoing, mid-year, and end-of-year performance assessments.

Provide continuous coaching and support to help FMSs meet their deliverables. Regularly evaluate and identify development needs of the FMSs, working closely with the Head of Field to facilitate their growth.

EFFICIENCIES

Establish and maintain a clean logistical system for warehousing and infrastructure to ensure the availability of the necessary tools and management to effectively support local needs, achieving an optimal appearance.

Collaborate with the head of field operations and regional marketing team to develop and oversee the regional budget.

Consistently identify opportunities for cost savings and other efficiencies within the company in the region.

Oversee field expenses and general administrative tasks.

Create strategic and mutually beneficial partnerships by collaborating with other brands, organizations, and networks that provide additional value in terms of expertise, connections, products, funding, or facilities.

Qualifications

3+ min years marketing experience.

People management experience with a proven track record in hiring, training, and motivating teams.

Experience in working with commercial teams - general sales or trade marketing.

Proven background in negotiation and management of budgets.

A 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.

Strong leadership, planning and project management skills.

A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns), with a strong understanding of EPC culture in sports and culture in the region.

A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice.

Ability to multi-task and work in cross-functional teams with different objectives and personalities.

Excellent communication skills, orally and in writing, including presenting and training abilities.

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Must have valid US driver's license

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,360 to $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.